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Business Strategy: What companies have successfully implemented both B2B and B2C products or services? Which should I start with for the non-profit sector?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

Running a B2B ecommerce channel is inherently more complex than traditional B2C ecommerce.
Payment methods are vast:
I. PO.
II. Check.
III. ACH.
IV. Terms.
V. Quote.
Catalogues are large, and complicated by high numbers of variants for individual products and even custom needs.
Add to that the fact that many B2B ecommerce channels rely on inbound sales – the result of a optimized site – but outbound sales still account for many a salesperson’s commission, and the closing of larger deals. Instead, many have turned websites into digital catalogues or information pages pushing to a contact us CTA. But today’s technologies and changing consumer expectations are raising the bar for B2B ecommerce. Today’s B2B buyers want a B2C-like shopping experience, with sleek site design and functionality for large catalogues and segmented pricing.
Successful B2B companies are as follows:
1. Flexfire LED.
2. Assurant.
3. Atlanta Light Bulbs.
4. Selini NY.
5. Berlin Packaging.
6. ResMed.
7. The Knobs Co.
8. NutreeVit
9. BuySwings.
10. CleanAir.
11. BulkBookstore.
12. Best Access Doors.
13. Telephone Man Telecom Supply.
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.

B2C became immensely popular during the dotcom boom of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet. As a business model, business-to-consumer differs significantly from the business-to-business model, which refers to commerce between two or more businesses. Business-to-consumer (B2C) is among the most popular and widely known of sales models. The idea of B2C was first utilized by Michael Aldrich in 1979, who used television as the primary medium to reach out to consumers.
B2C traditionally referred to mall shopping, eating out at restaurants, pay-per-view movies, and infomercials. However, the rise of the Internet created a whole new B2C business channel in the form of e-commerce or selling goods and services over the Internet. Although many B2C companies fell victim to the subsequent dot-com bust as investor interest in the sector dwindled and venture capital funding dried up, B2C leaders such as Amazon and Priceline survived the shakeout and have since seen great success. Any business that relies on B2C sales must maintain good relations with their customers to ensure they return. Unlike business-to-business (B2B), whose marketing campaigns are geared to demonstrate the value of a product or service, companies that rely on B2C must elicit an emotional response to their marketing in their customers.
Successful B2C companies are as follows:
1. Chobani
2. Starbucks
3. Spotify
4. Herschel Supply Co.
5. Everlane
6. Taco Bell
7. Threadless
8. TOMS
9. EDEKA
10. Purina
A non-profit organization is a business that has been granted tax-exempt status by the Internal Revenue Service (IRS) because it furthers a social cause and provides a public benefit. Donations made to a non-profit organization are typically tax-deductible to individuals and businesses that make them, and the non-profit itself pays no tax on the received donations or on any other money earned through fundraising activities. Non-profit organizations are sometimes called NPOs or 501(c)(3) organizations based on the section of the tax code that permits them to operate. A non-profit designation and tax-exempt status are given only to organizations that further religious, scientific, charitable, educational, literary, public safety or cruelty-prevention causes or purposes. Examples of non-profit organizations include hospitals, universities, national charities, churches, and foundations. A non-profit must serve the public in some way, whether through the offering of goods, services, or a combination of the two. They are also required to make financial and operating information public so that donors can be informed about how—and how well—their contributions have been used. Before it can receive a tax exemption, an organization needs to request 501(c)(3) status from the IRS. Once registered and running, the organization has to maintain compliance with the appropriate state agency that regulates charitable organizations. This often requires a dedicated CIO and accounting team. While some not-for-profit organizations use only volunteer labour, many large or even medium-size non-profits are likely to require a staff of paid full-time employees, managers, and directors. Despite having special tax advantages in other respects, non-profits typically must pay employment taxes and abide by state and federal workplace rules in the same way as for-profit organizations.
Non-profits can provide assets or income to individuals only as fair compensation for their services. Indeed, the organization must explicitly state in its organizing papers that it will not be used for the personal gain or benefit of its founders, employees, supporters, relatives, or associates.
Given the definition of the NPO I will suggest you go for a B2B business rather than B2C business.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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