Trishul is on the money here. At RTC, we are powered by love. And not some hippy-dippy approach to culture that is all pie in the sky. We seriously love our employees by taking great care of them, honoring their dreams, and ensuring that they LOVE their work every day. That starts with the CEO and how leadership lives by example. It is felt in how many clients we turn down to protect our staff from "jobs" that would be unfulfilling. Listen carefully to your staff. Mentor them into greater leadership roles. As you grow, offer them benefits and maybe profit sharing. An investment in culture now will pay off in spades later.