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MenuSeed raise on angelist via convertible debt note?
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There's no downside to raising on a note other than that any fundraising is time-consuming. It is becoming standard practice to raise money from angels on notes with caps adjusting upwards based on key points of the business proving more viable.
The worst mistake I see many accelerator companies make is that they don't fundraise enough to really stand-out at Demo Day or whatever the conclusion event is for your accelerator. The reality of it is that there is significant accelerator fatigue and most cohorts from even top accelerators are failing to find much investor interest/enthusiasm upon graduation. Companies must really be striving to be the *most* exciting (by way of traction or evidence of viability) by the time they graduate, so raising additional money now makes a lot of sense.
No downside, as long as whatever money you raise gets you to the conclusion of an important business experiment. For example, if the $50k gets you to the point where you can demonstrate a growing revenue stream, then it's probably a good idea. If not, then you should evaluate what financing you need in order to prove traction in the market, then raise that much. Since you already have some paying customers, people will ask questions about the "quality" of that revenue. Will it recur? Is it representative of the customer base you intend to sell into? Are there enough of them and enough revenue in order to prove that your unit economics are good? Sorry that this answer has more questions in it, but that's how it goes.
There's no reason for you to avoid raising using a convertible note. There are plenty of investors who prefer priced rounds, but for the stage you're at, none of these folks will be involved in the deal.
However, you mention using AngelList. I'm not sure if you intend to try and source that 50k from AngelList -- if so, I'd recommend against that. For such an early part of the raise, you're far better off looking for people already in your network. AngelList's syndicate or Invest Online features are usually more successful for entrepreneurs that already have some fundraising traction and are looking to fill out their round.
If you're looking to find that first investor, there are some ways to use AngelList that could help:
1. You can apply to incubators using AngelList (a great choice, especially if you're not well networked to investors today)
2. You can create a better offline target list of investors by location, category, #/type of investments, etc.
3. You can follow investors, and hope they get intrigued (make sure to list your company and short pitch in your bio)
4. You can more easily identify which investors you may already be connected with via a friend
There are probably a handful of angels, like Sundeep Ahuja, who have published a way for Startups to get in touch
I find it easiest to think of AngelList as programmatic infrastructure for traditional investing decisions - it doesn't change the way investors make decisions, or the strategy you should take to raise financing (at least, it hasn't changed that yet).
Getting your first good investor or two is still much harder than filling folks in after them. The best way to find your first investor is still personal network or introductions.
Related Questions
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Pre-seed / seed funding for a community app... valuation and how much to take from investors?
To answer your questions: 1) Mobile companies at your stage usually raise angel funding at a valuation equivalent of $5,000,000 for US based companies and $4,000,000 to $4,500,000 for Canadian companies. 2) The valuation is a function of how much you raise against that valuation. For instance, selling $50,000 at $5,000,000 means you are selling debt that will convert into shares equal to roughly 1% of your company. 3) I would encourage you to check out my other answers that I've recently written that talk in detail about what to raise and when to raise. Given that you've now launched and your launch is "quiet", most seed investors are going to want to see substantial traction before investing. It's best for you to raise this money on a convertible note instead of actually selling equity, especially if you are intending on raising $50,000 - $100,000. Happy to schedule a call with you to provide more specifics and encourage you to read through the answers I've provided re fundraising advice to early-stage companies as well.TW
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How important is a co-founder when it comes to raising capital?
I'm a single founder who was raised angel and venture capital. If your business is compelling enough, you could raise angel funding. But there is little chance you can raise venture funding without a team in-place. It's a negative signal to institutional investors that you haven't been able to lock down a committed team. That said, depending on the nature of your product and traction, it sounds like you might be past the stage of recruiting a cofounder and more into hiring a great team of employees. The differentiation being less title and more the amount of equity. It sounds like you are selling a physical product so the question is whether you have built the capacity to scale. If not, the importance of having someone on your team who has done that at scale, even at the angel level of funding, could be helpful if not required. Happy to do a quick call and give you more contextual advice.TW
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Does anyone know of a good SaaS financial projection template for excel/apple numbers?
Here is a link to a basic model - http://monetizepros.com/tools/template-library/subscription-revenue-model-spreadsheet/ Depending on the purpose of the model you could get much much more elaborate or simpler. This base model will help you to understand size of the prize. But if you want to develop an end to end profitability model (Revenue, Gross Margin, Selling & General Administrative Costs, Taxes) I would suggest working with financial analyst. You biggest drivers (inputs) on a SaaS model will be CAC (Customer Acquisition Cost, Average Selling Price / Monthly Plan Cost, Customer Churn(How many people cancel their plans month to month), & Cost to serve If you can nail down them with solid backup data on your assumption that will make thing a lot simpler. Let me know if you need any help. I spent 7 years at a Fortune 100 company as a Sr. Financial Analyst.BD
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What is the average cost to close a round of seed funding?
I'm reluctant to say "it depends," but legal expense for a true seed round varies dramatically based on: 1. Whether the investment is structured as a priced equity round vs. convertible debt (or variations on that theme such as "SAFE") 2. Number and location of investors, timing of closing(s), and prior angel investing experience 3. Company counsel's efficiency and fluency in industry norms 4. "Deferred maintenance" necessary in areas like corporate formation, founders' equity issuance and IP assignments. #4 is the item that takes many entrepreneurs by surprise. On the investor side, it leads otherwise very savvy observers to give unrealistically low estimates of legal expense because they assume starting from a clean slate. This item is also most resistant to automation or standardization because startups come into being many different ways; each story is unique. I would put the lowest estimate at around $3K, assuming the company is already formed as a Delaware corporation with clean, basic documents, has issued founders' stock and handled related IP and other matters, and simply needs to issue a convertible note to one or two accredited investors with minimal negotiation of documents. The highest I would expect for a true "seed round" is about $15K, where some corporate cleanup is needed, the deal is structured as a streamlined kind of preferred equity (e.g., Series Seed), there are multiple closings with investors on different dates and terms, etc. Beyond that point we're really in "Series A" territory, doing things like creating a full set of VC preferred stock investment documents (about 100 pages), negotiating with investors' counsel (at the company's expense), and so forth. The expense and complexity of a traditional Series A deal have been the main impetus behind using convertible debt or Series Seed-type documents for seed-stage investments of less than $1 million or so in recent years. I hope this proves helpful. Always happy to chat and answer further questions.AJ
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What exit strategies do angel investors want/prefer for a service business?
Keep in mind that investors invest for returns. Telling a prospective investor that you want his or her money to grow your business but don't plan on ever generating a liquidation event that pays him or her a dividend is not likely going to work; angel or not. You may be better served with debt financing where returns are generated in the form of interest payments not equity value growth. BUT, if equity financing is the plan, you're going to want to develop a strategic exit plan right from the start. That means identifying prospective buyers, strategic channels etc and characterizing the value drivers for each right up front. You'll find prospective buyers come in a number of forms; competitors, bigger versions of you, strategic partners, private equity, etc. Each will value your business in different amounts for for different reasons. Understanding this is vitally important for you to navigate to securing the right money, from the right sources, with the most favorable terms. Once you've qualified and quantified each of them, then determine what (specifically) you're going to need to do to align your business with those prospective buyers generating the highest returns. This will drive your business model and go to market strategy and define your 'use of funds' decisions. This in turn result in a better, more valuable business whether you exit or not. Do it this way and you'll have no trouble raising money from multiple sources. You can learn more about the advantage of starting with a Strategic Exit plan here: http://www.zerolimitsventures.com/cadredc Good luck. SteveSL
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