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Revenue & Profit Growth: What is a normal churn rate for b2b saas company with an average monthly revenue of $850 per customer? Is 10% of the total monthly sales high or low?
MG
MG
Mathieu Guerville, Patents licensing. ex Corporate VC, M&A deals answered:

anything >10% a YEAR would already be somewhat a concern for me (I do M&A of B2B SaaS companies)

10% a month is a big issue, either the product disappoints, the price is too high, or the engagement model isn't suited for SaaS and should be a one time purchase.

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