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MenuHow can I get press for Kickstarter campaign in advance before launching?
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Have a great story / hook.
Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly.
Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gather pre-launch opt-in emails.
That is explained more in these blog posts. Enjoy...
http://crowdfundinghacks.com/how-kittyo-used-the-macgyver-trick-to-crush-their-kickstarter-goal/
Most definitely. I actually highly recommend it so that you can collect emails before launching. This can be done through creating a beautiful landing page with content. Depending on your press approach, you could email writers or hire a PR firm.
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Who is the best consultant or PR firm to get tech press (e.g. TC, Venturebeat, Forbes, etc.) for a startup?
This is a tricky question, because it's very difficult for a consultant or PR firm to get major press like this for a startup unless the startup has an amazing, innovative product, is doing something so incredible that it has to be talked about, or has a fantastic story behind it. A PR firm is only as good as its clients' stories, and they often can't get the press the client wants. There are strategies for getting into the press on your own without spending a fortune on a PR firm that may or may not be able to get the tech press you want. As well, there are things that a consultant can do to help you build the narrative to make your startup as appealing as possible to get into the national tech press. We've gotten major national press (Inc., USA Today, Fast Company, Technorati, MSN, Yahoo, Intuit, Tech Cocktail, etc.) for ourselves and our clients. I'd be happy to talk with you about what we can do to help.SB
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Is it foolish to post a Kickstarter campaign for a SaaS that is primarily for businesses (not consumer oriented)?
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What are some less obvious tips for ensuring my crowdfunding campaign is a huge success?
At ShopLocket, we deal with a lot of crowdfunding alumni like InteraXon, Nomiku and PopSLATE (among others). Through talking with them and through other hardware entrepreneurs in our Blueprint series (www.shoplocket.com/blueprint), we've uncovered a lot of great tips and tricks that I haven't seen anywhere else. Here are just a few: - Send individual emails to your mailing list when announcing your campaign rather than a generic mass blast. At least for people you're close with. It greatly increases the chance that they will act. - Send calendar invites out to friends to remind them when the campaign starts. - Have a website during the campaign to look more professional. Maybe even setup an AngelList profile, a lot of investors now use Kickstarter as a source for leads. - Use virtual assistants from services like ODesk to help you with some of the grunt work launching your campaign. Like media list creation and email drafting. - Be ready to launch pre-orders immediately after the campaign to keep up momentum. Just collecting email addresses rarely converts to sales months later. - Send updates more than you think you should. It keeps everyone in the loop and also increases the likelihood that you get shared. Here are some stats on the collelation between updates and amount raised from Indiegogo > http://support.indiegogo.com/entries/20491883-how-to-send-campaign-updates - Shipping can be very expensive. A cool hack is to ship pallets to Amazon overseas in order to save on international shipping These are just a few tips, we're actually in the midst of writing a full guide. If you have any additional questions feel free to email me at katherine@shoplocket.com or ping me on Clarity!KH
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How do I successfully raise money and awareness for my new company (BoatTests101.com) on Kickstarter or Indiegogo?
First thing to do is to research other crowdfunding sites other than the big two as neither was really meant to raise funds for startup businesses. I would suggest something in the nature of www.crowdfunder.com or www.seedinvest.com might better suit your needs.SG
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