Crowdfunding.

The name has become a misnomer.

It is no longer only about "funding"; it is about marketing, feedback, analytics,
market analysis, building community, pitching, story selling, networking with distributors,
Global publicity, retargeting ads, and more.

Julie Coons, the CEO of the $300 Billion Dollar direct response industry agreed with me when I asked her to comment on my conviction that crowdfunding is the newest form of direct response selling.

Anybody launching a new project who doesn't do precrowdfunding and crowdfunding first is missing a great opportunity.

Brainstorming is always free.

Mike Hayes
CrowdfundingIntelligence@gmail.com