I have spent the past three years interviewing startups about what they are doing today that is working effectively in the digital economy for my show StartUps In Action on national broadcast radio.
From the hundreds of "interrogations", I've done, I've learned 1) cash is always flowing somewhere (if it dries up in one stream, it will find another way as sure as life), 2) entrepreneurs are brilliant as find the new stream and learning how to pan for gold in it, 3) I learned where it is flowing today.
In the digital economy, marketing, publicity, direct response and retargeting advertising all all components of the newest form of direct response called crowdfunding, crowdsourcing, crowdsuccess.
Recruiting a crowd of like-minded people is working on all fronts.
Before jumping to conclusions about crowd funding people should look into it more deeply.
Based upon this real world research, I began interviewing startups committed to crowd success, and today I believe I have interviewed more of them than anyone else on the planet.
I know so many crowd success stories, in all verticals, I'm not surprised by Mark Cubans statement; "Anyone doing a start-up today, who doesn't use crowdfunding, is crazy."
New crowdfunding companies such as CrowdTilt have added a new component call "Sell Something", which provides excellent free market research.
Check it out https://www.crowdtilt.com/referrals/love-mhayes59
They will even jumpstart your campaign with $20.
If you have any follow-up questions, please forward them to me
Mike@StartUpsInAction.com and I'll be pleased to reply.