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MenuHere are some suggestions for how to best spend a $1,000/month marketing budget for a small LA-based legal firm:
Google Ads: Set up search and display campaigns targeted at relevant legal services keywords and sites in your local area. $500-700/month.
Content marketing: outsource blog post creation to 2-3 relevant legal topics per month. Share via social media or email. $200-300/month.
LinkedIn ads: Promote relevant posts and pages to your ideal client personas. $100-200/month.
Local directories: claim or optimize listings on platforms like Yelp, YellowPages, etc. $50-100/month.
Video marketing: Create 2-3 short video testimonials or explanations per month. Post to the website or social. $100-200/month.
PR outreach: pitch local media 1-2 times per month about trending legal topics. $100-200/month for an agency.
Social ads: run occasional boosted posts on Facebook and Instagram about new blog content. $50-100/month.
Email marketing: nurture leads with a monthly newsletter roundup. $0–50/month for an email platform.
I'd recommend starting with Google Ads, content marketing outsourced, and a local PR/media outreach agency at $1,000/month total to start generating new leads consistently. Track ROI and adjust budget and tactics accordingly each month based on what performs best.
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