IT DOESN'T MATTER WHAT YOU CHARGE -- as long as you deliver more value than people expect.

Figure out how to pack $300 of value in a $30 monthly subscription and it won't matter what your competitors are charging -- or what anyone else, anywhere else is doing.

Forget about "maximizing membership" and "cost balance" and focus on delivering outrageous amounts of value for consumers. Even if you launch slowly your community will be loyal, passionate marketers for your cause.