Question
I am developing an online video instruction web site with several membership levels - Free (for a limited time period), a Basic and a Premium offering level. I am questioning how much to charge for the latter two, and how long and how much content to "show" to the Free members. I understand the concept that the less the fee, the greater the potential # of members. How do I determine the right balance between cost and maximizing membership? A variation on the question is the monthly price versus a discount for annual membership.
Answer
IT DOESN'T MATTER WHAT YOU CHARGE -- as long as you deliver more value than people expect.
Figure out how to pack $300 of value in a $30 monthly subscription and it won't matter what your competitors are charging -- or what anyone else, anywhere else is doing.
Forget about "maximizing membership" and "cost balance" and focus on delivering outrageous amounts of value for consumers. Even if you launch slowly your community will be loyal, passionate marketers for your cause.
