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Should I continue chaara.org under "Uvavi Inc" or open "Chaara Inc"? Chaara.org is a for-profit fundraising platform for Chaara Fund Foundation (NPO)

I just privately launched www.chaara.org (for-profit) a few days ago.

All donations get processed through Chaara Fund Foundation (not-for-profit), a separate entity, however chaara.org is for-profit company. I want to be transparent to users and limit confusion.

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