Competitive advantage separates a surviving business with a thriving one, but the source of competitive advantage can change from sector to sector and company to company. It’s possible you’ll have several possible competitive advantages, the one you choose to promote in your marketing and brand communication should be the one with the greatest differentiation and potential to engage. I believe that you will get a good amount of help from these books:
1. The Happiness Advantage by Shawn Anchor
2. Moneyball by Michael Lewis
3. Ultra Learning by Scott H. Young
4. Deep Work by Cal Newport
5. 10% Happier by Dan Harris
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath