What are the Dos and Donts when hiring a creative to do graphic design?

If app design is the only thing you'd like to do, then I'd say spend all your time and focus developing UI/UX expertise for mobile. In many developing nations around the world, smart devices are giving people their first exposure to the Internet. The way they search, browse, buy, and otherwise behave online hasn't been profoundly shaped by desktop computing (and all the extra real estate that larger screens afford). All that to say, I've begun to think of UI/UX design for mobile as a distinct discipline. Many fine web designers find it very difficult to make the transition over to mobile: almost like fiction writers trying to write poetry. Starting with web and moving to mobile may actually handicap you. But if you start by learning to be economical and use limited mobile real estate to its best effect, then you'll probably be a better web designer (if you decide to grow into it later) for it. Hope this helps, Austin

I agree it really depends on what you are trying to achieve. It can take sometime to source the right person to do the job. I disagree that you should only outsource to a freelancer if you have a one off project. My designer is a freelancer and I have been using her for several years because I like her style and she is very fast and efficient so I end up paying a lot less for the work and there is usually very few edits. I think that for any business it is worthwhile investing in creating a good relationship with any member of your team. If the work you required isn't a full time role, then hiring a freelancer makes a lot of sense because you can build a loyal and trusting relationship with them and therefore depend on them to deliver.

If you are going to use Social Media Marketing. I would recommend you create a Pinterest wall of your work and back link them to your site. Try that.

I've been using UW for a few years. It is very useful but you have to be careful. Lot of unreliable people out there. Over the years, I've narrowed a couple of people I keep using. And have excluded others. Few things: 1- It's best to give clear instruction. I tend to build GSheet on what I need, interact a lot of Skype at the beginning 2- If you are searching for mails, do use email verification services. I find that people I work with tend to have a 95% success rate but, at the start, best to be on the safe side rather than burn your mail server (bounce rate need to be low) 3- Focus helps but if you are testing things out, you could use a platform like Reply.io to test out a few verticals and see what works or what doesn't work. 4- It feels your target markets are a bit too generic. Using UW, you'd have too wide a net. There are various ways to narrowing things down, from geos to title to company size or even keyword in company profile. Again, what is possible is to set a filter and share it with UW. Hope it helps, UW etc... are useful and best in my experience than the products out there. But it is a bit of work (no pain no gain). Happy to set up a call if you see value (am rather new to Clarity so not too sure how it works!). Best, H

I would not trade equity for design work. Unless this person will actually become a part of your team and create enough value to warrant equity. Otherwise it is short sighted to trade equity for something you need very early on just to launch. I'm sure your design/brand will evolve over time and this person will have put in a minor amount of work compared to what it will take to launch and continue a successful company. Additionally, you may be putting too much weight on your brand and not enough on what you're actually selling? However it is hard to give a more detailed answer without knowing what exactly you are doing and how detailed and ongoing the design work is. I would love to help answer your question, but need a little more detail on what exactly it is you do and what type of design/branding work you need.