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Start-ups: When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
CM
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Cooper Marcus, Senior Prod Manager for Platform + APIs answered:

Focus on the more difficult side of the marketplace.

For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk).

You'll find some great blogging on Marketplace and Platform topics here http://platformed.info (read the ebook too!)

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