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Start-ups: What are the best strategies for getting funding for a mobile app that hasn't launched yet?
SR
SR
Slaven Radic answered:

How close is the app to completion?

If it's almost done you should really do a soft-launch and prove some of your assumptions out (see http://blog.tapstream.com/post/71538606229/the-art-of-soft-launching ).

Otherwise, it takes a strong track record in building successful apps to impress investors, or some very unique domain expertise. The mobile app space is extremely competitive.

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