Suppose I have something that large enterprises would desperately need- It's just that they are not aware of it yet and I have to educate/sell them on buying the product. What would be the best ways of completing the sale?
Here are (4) crucial things you need:
1. Strategy -- Do your homework. Figure out what your ideal enterprise customer is already doing without your product. Hone your message to deliver what they need.
2. Research -- Find out the right person to be speaking with. Even if an enterprise needs you, a person does the ordering. Get to know that person -- and what they want from you.
3. Tools -- Put in place smart (and usually "FREE") technology to help you follow-up and follow-through on the promises you make and the process of closing the deal.
4. Connections -- Reach out to smart people who can help you execute your strategy and make important introductions to the people who can a close a deal with you.
This is just the tip of the iceberg. But it's enough to get you started, right?
Go be awesome!
