Loading...
Answers
MenuHow can I drive 50 unique visitors to my website?
We are a lean startup, looking to test our product with a few users. Not looking at large scale traffic, 50 users a day would suffice. Anything above a 100 would be detrimental.
Answers
Paid traffic via Google AdWords will be your quickest/easiest option. Setup a couple of campaigns around highly-relevant and low-cost keywords. Target KW's that are very specific and you'll get them for less cost-per-click. (CPC)
You can turn the funnel off as soon as you get enough users for testing purposes.
I like to use all or some of the following
1) Get some press on niche blog / news outlet / industry publication
2) Leverage my personal network
3) Facebook Ads - cheap CPC but not as qualified
4) Sponsor a podcast that's relevant with big audience
5) Create great content and attract the users for free
Those are the top 5, everything else is just another paid channel.
That being said, Twitter Ads are cheap and they have a new lead gen tool that could work for you = more cost effective than Adwords.
Facebook marketing would also be a fast way to get you traffic -- and it is especially targeted. You can aim at a competitor's page on Facebook and only message to their followers. Should be a fast/easy way to get traffic to your site.
BTW, if all you need to (50) people per day, why not message out on social media? You can't control the traffic once it get's going. It's a double-edged sword. :-)
Also: Quora, Clarity, Angel List, LinkedIn Groups, Stack Overflow, etc... (Those are all free to engage!)
1. Ask for testers on twitter
2. stumbleUpon - always drives traffic
3. Put an ad up on craigslist
4. Send email invites to friends and tell them to pass it on for people to beta test something exciting
5. Post to inbound.org
First I believe you need to think about what kind of visitors you want to attract and why.
You also need to know why they'd like to visit your website. What are you offering that they'd like to see?
Then you can think about the strategy.
You might try Google Adwords, Facebook ads or LinkedIn to reach your audience.
Also if you need 50 users per day one of the best things you can do is to invest in content marketing. Let's say: if you blog daily and share it on social media and bookmarketing sites it will be really easy for you to get 50 visitors per day. Your content will also rank in search engines and will bring you organic traffic.
If you need more insight on how to bring traffic to your website, feel free to schedule a call. I'd love to help you out.
Best regards,
Martin Zhel
This depends on what you are doing. Let's start with some caveats:
1) Speed is important - you don't want to spend a lot of time screwing around, you just need some traffic
2) Money is important - you would rather have some people on the cheap than a very well qualified audience that you paid more for.
3) You are pretty early - you don't have some massive social media following and stuff like that. Frankly, if you had that you would already be getting 50 users per day.
Assuming these caveats are true, people suggesting things like Google/social media/etc. are probably heading you in the wrong direction. You probably don't want to spend days and days hunting around Google for pockets of low CPC keywords that have enough volume to get you the traffic you need. You probably want to just dial it up, set it and forget it.
If #2 is not true, then Google Adwords is solid. You will pay a pretty high CPC, but you will get a very well qualified, bottom-of-the-funnel kind of audience.
If both caveats are true, I would concur with other people that mention Facebook. Big audience + Low CPCs = easy to get 50 people per day.
Things like "advertise on some podcast", "start a blog" or "get some press" seem like advertising mechanisms where you cannot control the amount of traffic you generate on any given day, may be below your target or above your max, result in spikey traffic, and may take a long time to actually get started. I wouldn't do that for testing.
Now, I have no idea what you are doing, so the true, true answer may have some variability based on that, but these general guidelines are pretty good.
If you are strapped for cash and really just trying to generate eyeballs, head over to Canva and make an infograph. You can easily create a really visually appealing & informative piece around your niche.
From there I would submit it to all the infograph databases, I'd then tweet it out or privately tell other leaders in your industry. A lot of times they'll link out to just cool stuff!
Lastly, you could jump on technorati or something similar and compile a list of all the blogs in your nice. You could contact each and ask to guest blog or tell them about your infograph.
One day of hard concentrated effort would do the trick!
Related Questions
-
How much equity should I ask as a CMO in a startup?
Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, what is the most likely outcome in terms of exit? (ex: $10MM.) Keep in mind that 90%+ of all tech startups fail (Allmand Law study), and of those that succeed 88% of M&A deals are under $100MM. Startups that exit at $1B+ are so rare they are called "unicorns"... so don't count on that, no matter how exciting it feels right now. 2) Figure out what 1% equity would give you in terms of payout for the most likely exit. For example, a $10MM exit would give you $100k for every 1% you own. 3) Decide what the chance is that the startup will fail / go bankrupt / get stuck at a $1MM business with no exit in sight. (According to Allman Law's study, 10% stay in business - and far fewer than that actually exit). 4) Multiply the % chance of success by the likely outcome if successful. Now each 1% of equity is worth $10k. You could get lucky and have it be worth millions, or it could be worth nothing. (With the hypothetical numbers I'm giving here, including the odds, you are working for $10k per 1% equity received if the most likely exit is $10MM and the % chance of failure is 90%.) 5) Come up with a vesting path. Commit to one year, get X equity at the end. If you were salaried, the path would be more like 4 years, but since it's free you deserve instant equity as long as you follow through for a reasonable period of time. 6) Assuming you get agreement in writing from the founders, what amount of $ would you take in exchange for 12 months of free work? Now multiply that by 2 to factor in the fact that the payout would be far down the road, and that there is risk. 7) What percentage share of equity would you need in order to equal that payout on exit? 8) Multiply that number by 2-3x to account for likely dilution over time. 9) If the founders aren't willing to give you that much equity in writing, then it's time to move on! If they are, then decide whether you're willing to take the risk in exchange for potentially big rewards (and of course, potentially empty pockets). It's a fascinating topic with a lot of speculation involved, so if you want to discuss in depth, set up a call with me on Clarity. Hope that helps!RD
-
How can I become an idea person, as a professional title?
One word: Royalties This means you generate the idea and develop it enough to look interesting to a larger company who would be willing to pay you a royalty for your idea. This happens all the time. Rock stars, authors and scientists routinely license their creative ideas to other companies who pay them a royalty. Anyone can do it. Your business, therefore, would be a think tank. You (and your team, if you have one) would consider the world's problems, see what kinds of companies are trying to solve those problems, and then develop compelling solutions that they can license from you. You have to be able to sell your idea and develop a nice presentation, a little market research and an understanding of basic trademark and patent law. The nice thing about doing this is that if you develop enough cool ideas you will have royalties coming in from a lot of different sources, this creates a stable, passive revenue stream that requires little or no work to maintain. Start in your spare time and plan on the process taking 3-5 years. Set a goal to have a few products in the market that provide enough revenue (royalties) to cover your basic living expenses. Then you can quit your day job and dedicate more time and increase the momentum. A good idea business should have dozens, if not hundreds of license contracts generating royalties. It's possible to pull this off. And it is a fun job (I'm speaking from experience).MM
-
What is the average series A funding round at pre revenue valuation for a enterprise start up w/cutting edge tech on verge of our first client.
With all respect to Dan, I'm not seeing anything like that. You said "pre-revenue." If it's pre-revenue and enterprise, you don't have anything proven yet. You would have to have an insanely interesting story with a group of founders and execs on board with ridiculous competitive advantage built in. I have seen a few of those companies. It's more like $3m-$5m pre. Now, post-revenue is different. I've seen enterprise plays with $500k-$1m revenue/yr, still very early (because in the enterprise space that's not a lot of customers yet), getting $8m-$15m post in an A-round. I do agree there's no "average." Finally, you will hit the Series A Crunch issue, which is that for every company like yours with "cutting edge tech" as-yet-unproven, there's 10 which also have cutting edge tech except they have customers, revenue, etc.. So in this case, it's not a matter of valuation, but a matter of getting funded at all!JC
-
What is a normal churn rate for b2b saas company with an average monthly revenue of $850 per customer? Is 10% of the total monthly sales high or low?
10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not seeing enough value in your product. I'd start by doing as many exit interviews as you can with those that have churned out, including, offers to reengage at a lower price-point while you fix the issues that matter to them. Happy to talk through this in more detail in a call.TW
-
What do (bootstrapped) startups offer to new sales hires? Commission only? What are some good examples to keep people motivated and still survive?
Generally bootstrapped startups should avoid salespeople, for a few reasons: a. they typically can't afford the base and overall comp required to attract sales people who can actually sell / or afford to support them with marketing, management, etc b. it will be very difficult to find the rare person with the right mix of sales and startup DNA along with the critical domain knowledge, consequently the startup is likely to settle c. the founders need to be very involved in the selling and customers will demand it That said, if the plan is still to hire a salesperson, find someone who has demonstrated sales success in startups and is excited by the early stage in company building. Create a comp plan heavily leveraged on sales results (unless you are in an industry where 100% commission is a common practice, would recommend against $0 base as this creates the false impression that your hire isn't passing time with one company while looking for another job with a richer comp plan - you want your rep focussed). Sell the vision and opportunity to be part of a growth story. I have written a several blog posts on hiring sales people into start-ups. You might find these useful: http://www.peaksalesrecruiting.com/ceo-question-should-i-learn-to-sell-or-hire-a-sales-person/ http://www.peaksalesrecruiting.com/start-up-sales-and-hiring-advice-dont-stop-selling-once-you-hire-your-first-sales-rep/ http://www.peaksalesrecruiting.com/hiring-start-up-sales-reps/ http://www.peaksalesrecruiting.com/startups-and-salespeople/ Good luck!EB
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.