We have a mhealth app self managment app ready for ios submission this friday. How do we price our consumer beta version?

We are midway through Steve Blank's Lean Launchpad course and our customer development in 5 market segments suggests we are dealing with a two sided market. Early adoption by consumers will clearly force enterprise adoption of the platform. We think our app is gamified and addictive and plan to rapidly add the social features necessary for viral growth. (within 14 days of initial product launch) Two Major health enterprise blogs whose readership encompasses every health leader in the country and every Government health leader in the country have asked me to write a post about my use of the app in my medical practice. How do we make sure to capitalize on the traffic to our website to get the most download/revenues with our quiet product…