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We are midway through Steve Blank's Lean Launchpad course and our customer development in 5 market segments suggests we are dealing with a two sided market. Early adoption by consumers will clearly force enterprise adoption of the platform. We think our app is gamified and addictive and plan to rapidly add the social features necessary for viral growth. (within 14 days of initial product launch) Two Major health enterprise blogs whose readership encompasses every health leader in the country and every Government health leader in the country have asked me to write a post about my use of the app in my medical practice. How do we make sure to capitalize on the traffic to our website to get the most download/revenues with our quiet product launch. We project to be live in the ios store within 30 days.

Social Media Marketing

Pricing Strategy

Answer

Dan Willis answered

If you honestly feel the tool is addictive go low with it at a beta release level. Depending on the retention of the tool scale accordingly on the final product or consider offering a 2 price point system allowing for a basic level that would be beta and a premium providing full value of the tool.