To get the best out of trade show keep the following in mind:
Make sure you attend the right one. First, spend some time checking out the trade show's website. What companies are going to be there? Are any of them potential licensees? Cross-reference your list of potential licensees with the list of attendees.
Register in advance. Shows have different policies and pricing structures; you may be able to save money by registering early. Some shows only want qualified buyers, media people, and experts. Others simply require that you register online. Do your homework to find out what's required to get in. If the show is only open to retailers, there are still ways of getting in, because retailers tend to have extra passes. Start walking the floor as soon as possible. Once you've visited the companies on your list, feel free to walk the floor at your leisure.
Dress the part. People will take you more seriously if you dress appropriately. If the trade show is about sporting equipment and fitness, you do not need a three-piece suit. For other industries, a sport coat is more appropriate.
Bring two pairs of comfortable shoes and wear them on alternate days. Like I said, walking the floor will exhaust you.
Bring businesses cards and copies of your sell sheet with you everywhere. Approaching a booth can be intimidating, because it feels a bit like you are walking into someone else's living room. What has worked well for me is simply observing what is going on around me and waiting for a salesperson to come to me. When someone approaches you, compliment him on the company's products and ask questions like, “Can you show me how this works?” Be genuine in trying to get a dialogue going. Eventually, the salesperson will ask you what you do. At that point, you should introduce yourself as you normally would.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath