the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
SaaS: How important is coding knowledge in starting a SAAS business? Should I start by learning code or just get started on the idea? Book suggestions?
JC
JC
Josefina Canete, Entrepreneur it s been constant LearnBuildMeasure answered:

I started a large SaaS Company for B2B where perfection in code is as importante as it gets.
So here is my advice, DON'T CODE until you know what the Saas Really is.

First start understanding what the problem REALLY is. Interview people and actually spend 100% of your time doing Customer Discovery. (This sounds easy but it is a skill you'll have to develop far more important than coding).

Once you understand what the problem is, come up with a value proposition. Still no code.
Then make a sell.

If you can actually find things already existing that you can Hack and put it together then use that.

Then make another sell.
If you can sell it to at least 50 people if you are B2C, or if you are B2B you should have at least 1 customer.
Once you do that then start automating some parts of the solution that you have hacked and so on.

But THE most important thing is to be in constant conversations with your customers and hot leads.

Remember you are a customer making machine not a coding machine, the first one is where the money is.

Hope this helped you, if you want to talk more about customer discovery and customer development, just give me a call.

Talk to Josefina Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.