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MenuWhat affiliate software should I use - open source or paid SaaS platform? If either, which specific one?
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I would use pay-as-you-go model which lets me scale as and when required and pay accordingly.
The traditional problem with Home grown software is you can't accurately predict the growth when you open the floodgates. So choosing a pay-as-you-go model works perfectly here.
The other constraint I see with Open source software is most of the them expect a experienced user and clearly lack an established support system which you can get in a paid software.
I would be more helpful if I understand the details in depth and happy to discuss that over a call.
It depends on the following two questions:
1) How good is your in-house team at compliance and enforcement? Affiliate is very much still the Wild West. This means that there will always be some affiliates either stealing commissions from other affiliates in your program, doing things that may put your company in legal jeopardy with the Feds, or cannibalizing your other channels by stealing credit for sales they didn't drive thus impacting your ROAS.
2) How extensive is your network of potential affiliate contacts; and if it is not extensive, how compelling is your offer/brand/niche to affiliate partners?
If you have time and expertise for deal with compliance and if you feel you have a big enough pool of potential affiliate partners; then I would go with a paid established software like DirectTrack. If not, I would go with an affiliate network like ShareASale (mentioned by one of the other commenters) or ImpactRadius (which has a lot of flexibility).
Regardless, I would not go with an Open Source software solution unless your dev’s have time on their hands. Whatever you might save in network fees or software fees you will lose 2x in ongoing dev costs and opportunity costs.
If the site is wordpress there are a couple of plugins for 1 time fees that are plenty good.
Related Questions
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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How do we get influencers to work on a commission basis? We ran out of $ on PPC campaigns. I need an influencer expert.
Some of those same influencers who turned you down might have written about your service if you hadn't offered to pay them. You should have instead sent them a bag of dicks. If they're a celebrity, you can get their agent's address from http://contactanycelebrity.com/ (it sounds fake, but it's actually totally legit, agents actually send them info). If they don't have an agent, try to look for a 'fan mail' address that they might have posted on a video or something. If you can't get any relevant address, then look up their friends on social media instead, and offer to pay them $xxx cash to send a back of dicks to their friend, and a cut of whatever orders end up being generated by that (if the influencer ends up writing about it). There are more techniques you can use to get influencers to post for free about it. Send me a message if you want to discuss it more, or just to say thanks if any of these ideas work (I'd actually like to know). all the best, LeeLV
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Can you really make a full time income from Adsense or affiliate marketing?
Yes if you have a site that has traffic these can be great streams of revenue. If you google my name and check or Adsense check you will see me holding a check and what can be possible :)JS
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How to improve active English skills and confidence communicate in English when I'm not from English speaking countries?
Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?EM
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What Wordpress Plugins is the best for creating a Multi-Level Affiliate Marketing program?
There is a lot of points in your question which unless someone has the exact same setup as you - I don't think you will get the answers you are looking for. I believe you should limit it by asking yourself: What is the ONE thing the MLM plugin I am looking for can do so that it achieves the maximum amount of result to my business by using it? IMHO - it would be the ability to set commissions for the products you sell and award commissions to those affiliates that actually earn you sales. All other features, while nice, are ancillary features that from the perspective of the affiliate - don't really need in order to be successful. In that regard - I would suggest https://affiliatewp.com/. When it comes to running affiliate programs on WP sites, it wins out as the best in my experience. Hope this helps! Glad to assist any further if you need help.TB
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