Question
In other words, how do you get people to start searching for a problem that they didn't know they had, that you solve?
Constant Contact went through this in the late-nineties; nobody hit Google and typed "email marketing software," because it didn't exist. CC was able to establish themselves as a thought leader and foster a demand for their product.
What are some best practices in this realm?
Answer
So simple I think education doesn't need to create a demand...
If Enterpreneur creates a demand for their products they choose like big personalities like Actors, cricketer s or any world level events like games etc... This is better option for big Enterpreneur because today's world is branding world....
Medium Enterpreneur choose district level or state level branding like games competition or other governing events....
Small Enterpreneur may be choose that shop which are famous in locals they tell to him please sell my products they earn only from 30-40%...
So Enterpreneur choose how to adopt like method this is only on thinking...