IT'S A DISTRACTION...

Instead of pretending that you are more awesome than you really are -- just be a little bit more awesome.

BTW, that mantra works for more than just client acquisition. It's a badass roadmap for treating your employees better, designing your web presence, or engaging on social marketing platforms.

JUST BE BADASS. Don't try to copy someone else's half-ass, poser bullshit. Wake up in the morning and ask yourself: "What can we do today that will blow our client's mind?"

And then go do that shit.