Paolo began his digital career building servers for software startups during the dot-com boom. He transitioned into creating custom enterprise e-commerce and digital marketing integrations for digital audio and document management companies in Philadelphia and Boston. He is a contributor to Search Engine Journal, has been featured in EContent Magazine, CIO and Mashable. He has led workshops on landing page optimization in New York City. He is certified in Google AdWords, Google Analytics and Bing Ads. Paolo is a Senior Digital Marketing Strategist at DragonSearch, specializing in paid search, conversion rate optimization, and landing page optimization.