Chris Goward was one of the first people to look at online content and say: "We should test that!" From that revelation he founded WiderFunnel—the marketing optimization agency that pioneered conversion optimization methods for companies such as Google, Electronic Arts, SAP, Shutterfly and BabyAge.com. He is the brains behind the LIFT™ and Kaizen™ methods and speaks at conferences and seminars around the world to evangelize how marketers should test their marketing to get more leads, sales and profit.
Chris is a keynote speaker and author of the book, "You Should Test That!" published by Wiley Sybex.
You'll find more information at http://widerfunnel.com, http://youshouldtestthat.com and on twitter @chrisgoward