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Clarity

Chris Goward

Vancouver, Canada Area

Chris Goward was one of the first people to look at online content and say: "We should test that!" From that revelation he founded WiderFunnel—the marketing optimization agency that pioneered conversion optimization methods for companies such as Google, Electronic Arts, SAP, Shutterfly and BabyAge.com. He is the brains behind the LIFT™ and Kaizen™ methods and speaks at conferences and seminars around the world to evangelize how marketers should test their marketing to get more leads, sales and profit.

Chris is a keynote speaker and author of the book, "You Should Test That!" published by Wiley Sybex.

You'll find more information at http://widerfunnel.com, http://youshouldtestthat.com and on twitter @chrisgoward

$8.33/min

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17 Reviews

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Marketing Entrepreneurship SEO Direct marketing Public Speaking Landing Page Optimization Conversion Optimization A/B Testing SEM Multivariate Testing

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Conversion Optimization

Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.

I founded WiderFunnel in 2007 to be entirely focused on providing full service conversion optimization strategy and implementation for high traffic clients like Google, Electronic Arts, SAP, and Shutterfly. All of our clients have had conversion rate lift of 10% to 750%.

http://www.widerfunnel.com/solutions/conversion-optimization

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Reviews 17

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Reviews

Chris and the Wider Funnel team have been fabulous to work with. No matter what constraints we face, Chris always has great advice on how we can still accomplish our goals, despite these challenges. Our trust relationship with Chris is very strong - he's quickly become a virtual member of our web/mktg team.

Jaylene Crick Source: LinkedIn

Straight shooter, diligent, smart, and always a consummate professional. Comfortable talking business, marketing, and technology as well. I'd hire him if I needed help optimizing my landing pages.

Tom Leung Source: LinkedIn

Chris delivered a wonderful keynote presentation to the audience of the European ConversionSUMMIT 2012. His talk was engaging, inspiring and of course full of directly usable knowledge for the audience. I can't think of somebody doing this job better than him.

Andre Morys Source: LinkedIn

Chris and the rest of the Wider Funnel team did an excellent job of leading the Sun team through our first page optimization test using Website Optimizer. Chris was organized, on time, patient, detail-oriented, thorough, and always in a good mood! Chris and his team exceeded my expectations, and it was a joy to work with them.

Lisa Seaman Source: LinkedIn

I highly recommend Chris and the team at Wider Funnel to anyone wanting to increase the conversion power of their web site.
Chris is incredibly strategic in his thinking and he and his team have produced fantastic results for us. I look forward to doing more work with Chris in the future.

Kerry Worth Source: LinkedIn

Without doubt a leader in his field, Chris provided incredible insight and understanding of Conversion failings and delivered superb ideas to resolve. Highly recommended, if you work in eCommerce you need to talk to him.

Dan Richardson Source: LinkedIn

It has been a pleasure working with Chris over the past year. His professionalism and knowledge of his field impressed me the most. And most importantly, we had fantastic results! I would highly recommend Chris to anyone considering web optimization.

Lance Schafer Source: LinkedIn

Chris developed a Conversion Optimization strategy and site-wide e-commerce testing plan for our company, AllPopArt.com. His A/B/n tests on our product pages have raised our Revenue per Visitor by 42% across the site. I was hoping for a real lift in our sales but was not expecting it to be this big.

Chris also took the time to analyze the experiment results and pull out insights about our target market. The learning from these tests will help us improve all of our marketing activities.

As a business owner, I understand what it takes to run a professional operation. Chris has built the business processes and controls that allow his team the freedom to innovate while maintaining strict quality control. Each deliverable from him and his team is consistent and high quality.

I totally believe in the process Chris has developed and we plan on continuing hiring Chris and Widerfunnel to improve our conversions.

Ana Sanchez Source: LinkedIn

Chris Goward is by far the best speaker to teach you in 45 minutes why you should work with optimization. He makes it sound like the most natural thing how you increase your revenues with for example 10% by following his optimization advice.

He's not only a great learner, he's also doing the teachings as a consultant so you can hire him to increase revenues and reduce costs which raises your profitability. I've heard from several of my attendees over the years that after his lessons at IMC, they've hired Chris with great results to show.

Chris is at home wherever he might be; in Sweden, in Canada or wherever he might be for the day. Ready to deliver outstanding work for you & your colleagues.

Lennart Svanberg Source: LinkedIn

Chris and his WiderFunnel stand apart from so many of our business partners. They exceed the ROI projections that they presented and provided some real insight that we could apply throughout our internet properties. Applying their proven website strategies to our websites allowed us to increase conversions beyond what we ever imagined.

Michael Ryan Grier Source: LinkedIn

I wasn't sure what to expect when Google introduced me to Chris and his team. We were already getting good results from our search marketing, but my Google rep told me Chris could show us how to get even better landing page results. She was right.

The Conversion Optimization processes Chris developed and uses with us delivers more leads and sales from the same traffic volume. Our search marketing now generates many more high quality leads to our sales team and we have leveraged the marketing insights throughout the organization. Chris and his team have dramatically improved Iron Mountain's business results.

In addition to the Conversion Optimization testing, Chris led the team that redesigned an Iron Mountain website. He ensured that our new website was designed and written with proven Conversion Optimization principles. It looks great and works hard for us.

Jim Sabbia Source: LinkedIn

Member since March 2013