I have been working with global brands such as L’Oreal and British American Tobacco, small businesses as well as startups, I have a hands-on experience of creating brand strategies customized to unique needs of each business and crafting a compelling brand image which resonates with the target audience.
I believe that successful marketing communications combine a unique blend of creativity and strategy. Creativity helps a brand to stand out from the competitors and get into the hearts of the consumers. Strategy orchestrates creative efforts and paves the way to success expressed through profits.
I bring together both creative and analytical thinking to develop truly original and result-oriented brand and marketing strategies.
What can I do for your business? I specialize in the following areas:
— Market Research – Competitor Analysis, Consumer Research, Current State Analysis
— Consumer Insights and Customer Profiles Development
— Positioning and Market Segmentation
— Brand Management – Brand Identity and Image Creation, Brand Personality Development
— Multi-Channel Communication Strategy Development – Online and Offline
— Content and SMM Strategy Development
— Visual Communications Model Development
I would be happy to help you with your business!