the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Clarity

Phil Pallen

Orlando, Florida

Branding and social media strategy for people and businesses.

$8.33/min

28

28 Calls

27

27 Reviews

33 minutes
Avg. call

Social Media Social Media Marketing Branding Personal Branding Social Media Strategy Online Branding Creative Branding Branding & Identity

Call me to talk about

Promoting Your Brand

Promote yourself and grow your business strategically through social media, content, speaking, outreach and more.

Building Your Brand

The platform to house your brand identity, including photos, logo, website, and copy.

Positioning Your Brand

It's a simple formula. Your brand is something you love and something others need.

Answers 4
Reviews 27

Answers

Phil Pallen answered

Which link shortener should we use in our social sharing strategy to track our Analytics?

I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional.

I feel like many other shorteners look like spam, but I'd say your safe with Bitly because it's widely used. A custom one would be even better!

Schedule a call • Share • Flag

Social Media Strategy

Social Media Marketing

Social Media Monitoring

Phil Pallen answered

I'm 50 years old and I've just lost my job. I am tired of my industry, so I want to start a business. What advice would you give me?

Think about how you can turn one of your passions into a career. You've earned the right to do spend your days doing something you love – but in order to keep busy, make sure it's something people need (and are willing to pay money for).

Brand = something you love + something others need

An idea is great, but it's much more powerful paired with research. The Internet is your oyster. Good luck!

Schedule a call • Share • Flag

Start-ups

Entrepreneurship

Phil Pallen answered

How can one mimic a bold pricing positioning to become a premium brand vs. a mid-range brand?

I think it really comes down to the consistency of your branding—namely, your visuals. There are more e-commerce websites than there are customers. Use branding as a way to reinforce the quality that your customers are buying into. Achieving visual consistency (product photos, style/editorial shots, banners, logo/identity, etc.) will complement your move to be a premium brand. That's a classic example of how branding can become a powerful tool to achieve your business goals.

When you pay $85 for a shirt, you're buying into a brand.

Schedule a call • Share • Flag

Branding & Identity

Branding

Corporate Branding

Phil Pallen answered

How do I get the right customers to see our product?

Congrats! Two thoughts come to mind immediately: first, think critically about your competitors, "like" brands, and brand heroes. These people have often done the work for you when it comes to gathering people who are interested in your product. Target accordingly—paid and social, and craft your message about the pain points your customer is experiencing right now. Ask around to find out what those are. Secondly, the word "culture" can be tricky—it means something different to each person, so consider defining it somewhere on your homepage so we understand the problem, and how you provide a solution for it. This word has proved challenging in several people and companies I've branded over the years, so just thought I'd mention it! :) Good luck with your launch.

Schedule a call • Share • Flag

Company Culture

Startups

Growth Strategies

Reviews

Phil was great! He covered a lot of good information in the little bit of time we had. He has definitely put me on the right track. I'll be back once I get through my initial task.

Malika Covington Source: Clarity

Phil was great! so much helpful and inspiring info packed into a short time. He did a bunch of research ahead of time to make sure we hit the ground running on our call. highly recommended

Dan McMillen Source: Clarity

This was my second call with Phil! He provided great feedback on how to best move forward in my work which will in the long run help me to grow and develop and better serve clients.

Marsais Broadway Source: Clarity

Phil, many THANKS to YOU!

Today's call was AMAZING! After our call, I was in disbelief at how much Phil packed into 15 minutes. He showed up READY to help me. No longer did I feel stuck in a stagnant cycle, I was re-energized and re-assured to move forward with clarity and a plan.

Best Part: When the call ended, I want people that I work with to feel as I felt, like a ray of sunshine beaming into their lives and be inspired and eager to do and learn more.

THANK YOU SO MUCH !!!

Marsais Broadway Source: Clarity

Phil had done his homework! The call was packed with excellent advice particularly well-suited for my situation.

Bjørn Fridal Source: Clarity

He was so sweet and gave me a crapload of pointers in 15 minutes. He did his research on me in advance which was unexpected - why would he spend time I hadn't paid him for? I am excited to work with Phil because he's so excited to work with me. <3

justine d Source: Clarity

The call with Phil was phenomenal, really it was extraordinarily good! Specifically Phil helped me to feel more clarity about my personal branding now more then ever and I know exactly what steps to take! And this in 30 minutes! Thank you Phil!

Roderik Kelderman Source: Clarity

Charismatic and right to business from the start of the call. Always worth talking to Phil. He really knows personal branding. Got exactly what I needed from that call. Thanks for the actionable advice. Speak to you soon!

Daniel Linares Source: Clarity

Phil is awesome, what more can I say! He just got me super quick and pinpointed what the problem was and what I need to do. My fluff, no bull straight to the point...FAB !

Sarah Newton Source: Clarity

OMG, Phil is AMAZING! In only 30 minutes, Phil provided TONS of valuable, actionable information. Before the call I had a huge list of questions for him, and I felt more than a little confused, but now I KNOW I have a direction and I'm filled with excitement! Phil's brand audit process is GOLD. Exactly what I needed. Where's the sixth star? Phil earned it!

Kate Stillman Source: Clarity

Thank you Phil !
Agnes

Agnes Fehlau Source: Clarity

Member since June 2013