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Expert
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Phil Johnson Co-founder and Director at The Brand Shed
London, United Kingdom
Product and proposition leader, with extensive product, strategy and marketing experience. Experience from both corporate super brands and challenger start-up ventures. Expert in unlocking growth from product portfolios and market opportunities.
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Product Management
Product Strategy
Innovation
Product Development
Concept Development
Market Analysis
B2B
Launch Of New Products
Project Delivery
Commercial Management
Member since March 2013
Areas of Expertise
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PJ$1.67/min per minuteNew ArrivalProduct Potfolio ManagementPhil Johnson • London, United KingdomCreated 12 years ago in Technology / MobileManaging a £350m media portfolio.Phil Johnson London, United KingdomNew Arrival
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PJ$1.67/min per minuteNew ArrivalStart UpPhil Johnson • London, United KingdomCreated 12 years ago in Technology / MobilePlan, funding, launch and growth.Phil Johnson London, United KingdomNew Arrival
Product Management
Product Strategy
Innovation
Product Development
Concept Development
Market Analysis
B2B
Launch Of New Products
Project Delivery
Commercial Management
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HLHoward LichtmanPresident at The Lightning GroupFounder, Lightning-Group, specializing in "Paths to New Revenue" strategies and "Virtual Chief Marketing Officer" services. Co-founder, Ethnicity, Canada's leading multicultural marketing strategy and implementation company. Created American Express “Front-Of-The-Line” Program Pioneered screen advertising medium Teaches Ryerson: “How To Launch An e-Business” Coordinated $1 mil convergence program for CanWest Provides strategy for Schuluch School of Business international marketing Revitalized and managed advertising media placement agency Sold largest sponsorship ever for live theatre Spearheaded the technology for Loblaw's database marketing Facilitates CEO Roundtables Coordinates marketing, sponsorship, programming and media relations for Taste of the Danforth Authored marketing "bible" on how to market to Canada's ethnic mosaicMarketing Strategy • Strategic Planning • Business Strategy • New Business Development • Media Relations • Competitive Analysis • Marketing Management • International Business • Sponsorship •$1.67/min per minuteNew Arrival— — 1
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