Co-founder & Director of Search at Branded3, setup in 2008 & sold in 2013 for 8 figure sum. Regular conference speaker & renowned expert on growing businesses via SEO/PPC.
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about you and link to you. PR is the only real way to build links these days.
Patrick should not need any introduction and definitely not a LinkedIn recommendation from me to boost his reputation. Patrick is revered in the SEO industry and for good reason. I found him to be a great director.
Patrick is really good at what he does and although I haven't known him personally in person I know he has some good knowledge into the internet industry, SEO, blogging, and a whole lot more, I've been reading his blog and subscriber for few years now and I am no newbie when it comes to that. Keep up the good work Patrick, I enjoy reading your posts.