Specialists in helping accounting, bookkeeping and other advisory firms use online, digital and social media to market and sell their optional, future-focused services and, in doing so, to break out of the compliance box.
Michael is one of the rare people that I would classify as both 'naturally gifted' and 'hard-working and disciplined' in the one person. You put both of those qualities together and you have someone who brings a touch of gold to everything they do. Michael innately has an extremely high IQ when it comes to marketing, and working with and reading people. He has an unflagging optimism and simply perseveres until he finds ways to make things work. He also is pragmatic and practical when it comes to 'getting things done'. I would feel genuinely blessed to have Michael working for or with me, and I hope that our paths will cross in this manner again some day. I highly recommend Michael as being a go-getter and a reliable character.
Michael is an extraordinary innovator, thinker and, thank Goodness, follow-thougher (now there's a new word). Michael takes ordinary processes and weaves magic through them so that the result is always the complex made simple. Even hard-nosed people are moved to go "wow", that's great. And he does it all with under-stated grace.
Michael is a rare example of a business executive who has made a successful transition from general marketing into the sharp end of sales. Since taking over the sales leadership role at BusinessFitness, Michael has delivered a sharp uptick in new business sales.
Michael asked me to present at a workshop he was facilitating for his businessfitness clients. It was a pleasure to work with someone so outwardly dedicated to providing exceptional service to his clients. When working with Michael I found him to be a great listener and he combines this brilliantly with the energy he brings to conversations. His focus on innovation is obvious as he exudes great passion to helping his clients find better ways of working.
Michael is an innovative and passionate business leader who shows great care for his clients.
Michael is one of those people with an infectious personality, high energy and a wealth of knowledge. We started in the ClientShare Academy a few years back and it really helped us focus on our growth. We had a million ideas and were running around trying to implement them all at once. Michael challenged us to focus and we have had well over 100% growth rate year on year.
Michael knows his stuff. For any accountants or professional services providers out there I highly recommend utilising Michael's service.
Over the past 5 months Practice Paradox has taken my strategy and focus to a new level. My mandate, was to clarify my message around my service offering, write and promote marketing content, deliver the content efficiently and all while focusing on achieving commercially measurable outcomes. I have a monthly strategy and marketing meeting with MC and PARADOX. Since my practice manager went on maternity leave, we now also outsource a number of hands-on marketing implementation tasks to PARADOX's Virtual Marketing Assistant Service. This allows a firm of our size to really pack a punch with our marketing, by outsourcing much of our marketing activities.
This allows me, as head of the business, to simply create the first draft of the content with my first-pass ideas, share the content with Paradox through Google Docs, meet with them via GoToMeeting and collaborate as a team with PARADOX. They handle the rest. This collaboration, combined with MC's industry experience, has taken our business to a new level!
We have now reset new goals and moved our revenue target higher because we have already cleared our first goal. All in five months.
"Michael has forgotten more than most professionals **know**about marketing. His training and implementation program, The Clientshare Academy, is like a Real World REAL Results Marketing Degree for accountants and advisors.
I am inspired by his passion, innovation and amazing power to DO!"
I've known MC since 1992.
MC's recent Practice Paradox Marketing Masterclass was a marathon effort and MC is clearly an exceptionally talented person with a special message. I strongly recommend at least two people from your business attend MC's events to get best value back to your team.
Over the years, we had lots of talented people on our team at Results Corporation. Michael was certainly a star performer. He did what he promised he'd do without fail. And he was an innovative and very strategic thinker who could be very practical and methodical at the same time. A real asset to the company. And a person with lots of integrity. I wish Michael well.
Without fail, after every conversation with Michael I bounce into the office full of vigour for the day.
Michael has a unique gift of guiding you in your business to make more profit by understanding the key drivers that create success.