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Adam Clark Inspiring Marketing Mastery

Reading, United Kingdom

Ooba Creative enable clients to achieve Significant Profit, Designed Innovation and Planned Leverage - through focused training and consultancy (as well as creative problem solving workshops) to empower business owners and their teams to develop a fearless confidence in their strategic and tactical execution. We deliver this via our unique "10 Elements of Business & Marketing Clarity Framework" utilising Design Thinking, Lean Startup Principles and Agile Methodologies. =============================== THE 10 ELEMENTS OF CLARITY ARE =============================== 1. A clear, deep customer avatar and empathy map 2. A clear value proposition 3. A clear messaging and positioning strategy 4. A clear…

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Value Propositions

Adam Clark • Reading, United Kingdom
Created 10 years ago in Sales & Marketing / Branding

I have a unique skill of helping businesses think about and work out their value proposition. Once you're on the right track, it makes everything else become easier. It helps with making decisions and it helps with sales. A lot. My goal is to help you develop the vision and culture to build a Disruptive Value Proposition and achieve awesome results.

Adam Clark Reading, United Kingdom

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Clarity

Adam Clark

Reading, United Kingdom

Ooba Creative enable clients to achieve Significant Profit, Designed Innovation and Planned Leverage - through focused training and consultancy (as well as creative problem solving workshops) to empower business owners and their teams to develop a fearless confidence in their strategic and tactical execution.

We deliver this via our unique "10 Elements of Business & Marketing Clarity Framework" utilising Design Thinking, Lean Startup Principles and Agile Methodologies.

===============================
THE 10 ELEMENTS OF CLARITY ARE
===============================

1. A clear, deep customer avatar and empathy map
2. A clear value proposition
3. A clear messaging and positioning strategy
4. A clear marketing communications process model
5. A clear product/service customer experience map
6. A clear ladder of loyalty strategy
7. A clear implementation of leverage
8. A clear innovation strategy
9. A clear mission, vision and values statement
10. A clear brand, culture and purpose (your why)

===============================
OTHER WORKSHOPS & TRAINING
===============================

- Creativity, Innovation, Disruption & Collaboration
- How to create an awesome business plan.
- How to create a winning pitch for investment.
- The £1m Formula
- Half Day all in one website & messaging workshop
- DIY Marketing - Do it in house and do it well.

$2.00/min

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Value Propositions

I have a unique skill of helping businesses think about and work out their value proposition. Once you're on the right track, it makes everything else become easier. It helps with making decisions and it helps with sales. A lot.

My goal is to help you develop the vision and culture to build a Disruptive Value Proposition and achieve awesome results.

Answers 4
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Adam Clark answered

Is it ok from a brand perspective to have different color schemes for your logo for different purposes?

So, I think the thrust of the answers are: "No"... Unless you have a good reason to do so.

There seems to be no real need. All the reasons given by other contributors I would pretty much agree with are (possible) valid reasons - different countries, different product groups, different channels etc

But you're asking.... App Icon... T-Shirt Icon...

So, brutally, I wouldn't waste another minute of your precious brain power on it unless you have a tangible reason that is CUSTOMER focused and makes it a very valid reason to do so. Otherwise you are just distracting yourself from your core business activity with meaningless design (art) activities and neglecting your business.

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Adam Clark answered

When it comes to value propositions— when is it too simple?

No... it is not a good value proposition. Because it isn't a value proposition. It could be a slogan from an accountant, from some software, from a hand-held calculator, from a book-keeper... tonnes of things. And, As such, by default, it is NOT a value proposition at all.

These 2 videos are ALL you ever need to know about value propositions. Ignore everything else anyone else ever tells you about them - especially if they say it can be a short sloganesque type thing. This myth is propogated all over the damn internet and startup world. It irritates me hugely.

Michael Skok is a legend. Listen to him. Best 1.5hours you will ever spend on your business.

https://www.youtube.com/watch?v=MgpHuo52OfY

https://www.youtube.com/watch?v=EYJeGYboPnw

A value proposition is NOT a short nifty slogan. It is virtually NEVER articulated directly on someone's marketing material.... and it has to have an UNLIKE.

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Adam Clark answered

How do I come up with a unique value proposition (UVP) strategy, when my website has similar services as my competitors?

A value proposition is the "thing" that you do, how you do it and "WHY" you do it that has value to your customer and you happen to use in your proposal.

See Simon Sinek - - The Why on YouTube. This will help a LOT !

There are some things which I would need to 'ask' if we were on a call together...

How long have you been trading?
Do you have existing clients?

If the answer is "not very long". And, "Just one or two clients", then the simple answer is just trade... trade, trade and trade some more. Win as much business as you can. Work with as many clients as you can. And have one core fundamental mission at all times:

To ascertain why those clients chose you.
To ascertain why they came back and used you again.
To break down everything you do - from your smile, to your proposals, to your deliverables... and de-construct it to the point where you can genuinely say...

"I am unique because..."

OR

"I can see how I could be unique by..."

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There is a secret to business (especially service businesses). It's all about the people and the methodology. If you are trading... and people are buying... you are doing something special. Once you understand what that is, then that is the key bit of value that the clients actually find valuable above and beyond the rest.

If you are a service business, then the meticulous replication of the service is crucial. See Mcdonalds. See Apple Stores. Impeccable.
---------------------------------------

By trading, you get the opportunity to have deeper conversations with your clients/customers. It will be the moments of un-structured conversation where they say something like, "Oh I wish XYZ"... or "Why can't we just do it 'this' way instead". Those types of conversations are where you should have a lightbulb moment. That is the time (because you are looking for it) that you will be able to adjust, pivot, augment and morph your service into something different from your competition. It will come from your customers. Why? Because who are you to say what has value to them... They need to tell you what has value to them... and it is your job to extract it from them - - because they rarely know properly themselves.

If you are looking for it - - you will find it. Check out http://mjskok.com/ or watch the Harvard iLabs material on Value Propositions.

The best way to find our elusive difference ... is to be in the business, trading hard... and looking and honing and toning and constantly asking your customers (or anyone) how you could do it better, differently, faster etc that has value to them... and in a way that you can deliver.

Then you just need to make sure you up your skills and build your business around that value so that competitors can't easily copy it.

Good luck !

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Adam Clark answered

Any recommendation how to promote my personal website for freelance service?

My take would be to think about your marketing maths.

How many clients do you need? How much do they pay? How do you create repeat business (otherwise you are in real trouble!).

Forget your website. That is a support tool to demo what you can do. It's a myth to even think that someone will be rummaging around Google, find your site and go, "Wow! I must buy that". Nonsense.

Get thee to #Startup Events. Get networking. Go to all and any #tech events in your area.

Demonstrate clearly your value. "This is what they had. This is what I did. They raised $XXX,XXX.00 in seed funding." -> Get a client Quote/Testimonial.

Contact all the Acceleraters and Incubators, startup work spaces and get known. Go to every startup business event in a 20mile radius. Get people liking you. Then you will get business.

However, I strongly recommend you set out on your journey to create a method to get REPEATABLE business. Otherwise you are wasting your time chasing and chasing and chasing your next job on a hamster wheel of doom. Get your business model sorted. My thinking is that, if you are out and about talking to enough people about it, then they will probably end up giving you ideas and giving you the inspiration to work out how to pivot/augment your offering so that it has viable commercial legs. So...go for it. But please don't expect your website to magically deliver you clients.

Contact me directly if you need any further help.

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