Social Entrepreneur, founded 5 businesses in emerging markets, mentors early stage social enterprise.. Specialist in Lean Start-up, business model development and strategy.
I am a social entrepreneur. I started my first business at 17 and went on to launch another five successful businesses over the past 15 years in Southern Africa. I currently mentor a number of social innovation start-ups through the dynamic initial phase of development. I draw from my experience as an entrepreneur and my understanding of business and innovation in emerging markets and experience with the Lean start-up approach.
The only real way that you are going to be able to determine whether your pricing will lead to sales is to run experiments with your customers. You should be testing all of your business model assumptions with customers in order to find your product market fit. Getting sales is not just about pricing, it is more complex. Your entire value proposition has to be spot on in order to generate sales and only your customers can tell you if they are willing to pay for your service and at what price (whether it is a new concept or not). Through running experiments you will soon determine what works and what does not. If you are not familiar with Lean Start-up I suggest that you read up on the approach as it will assist you in determining your product market fit that will in turn lead to the generation of sales. I would be happy to discuss this further.
