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Expert
MenuNicholas White
Greater Seattle Area
Current role:
IVY WORLDWIDE, INC.
Seattle, Washington/Austin, Texas
2008 - present
Partner and General Manager
- Oversee operations, business development, marketing, financial and personnel management for multi-award-winning social media marketing consultancy with a focus on solving clients’ marketing problems via programs emphasizing demonstrable ROI
- Honors: 2008 Word-of-Mouth Marketing Association/WOMMA ‘Best Social Media Campaign’; 2009 Summit International ‘Marketing Effectiveness Award’; 2009/2010 HP Corp. ‘CIRCLE Award’; 2010 PROMO Magazine ‘PROMO’S PRO Best Social Media/WOM Campaign Under $250K’
Ivy Worldwide is a group of professional, expert social media marketers. We’ve got the results (and battle scars…
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Nicholas donates to charity: water ($0.00)
Verified
Social Media
Social Media Marketing
Product Management
Marketing Communications
Marketing Strategy
Market Research
Cross-functional Team Leadership
Product Marketing
Strategic Partnerships
Competitive Analysis
Member since October 2013
- Answers 1
I'd suggest not only posting your own original content, but lining/RT'ing that of others, esp. influential people whose content you (and your audience by extension) find compelling. It should also underscore your own message and brand positioning.
Having advised numerous companies on how to solve the "cold-start" problem of creating a new social property, one of the best ways to generate content and acquire an audience is to utilize others' content to tell your own story. You'll get a broader reach and find people of like mind if you ally yourself with others who're already doing some of the heavy lifting.
What's more, talking about yourself gets tedious, but when others tell your story, it's a more compelling read -- and it puts them in position to to reinforce your own story and message, which is ultimately what you want. You cannot get links & followers without first giving and sharing them.
Social Media
Social Media Marketing
Product Management
Marketing Communications
Marketing Strategy
Market Research
Cross-functional Team Leadership
Product Marketing
Strategic Partnerships
Competitive Analysis
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