Question
Question about content marketing -
We've done a great job creating solid content and driving traffic (via social and SEO) based on those content. However all these visits have been just visits - we haven't been able to convert them into signups.
1) What are the best practices of converting blog visits into signups?
2) what kind of conversion % range shall we shoot for?
Answer
One of the best things you could do to convert your visitors into signups is offer an exclusive free item that they can only get if they sign up. Often called a "UVP," or Unique Value Proposition, this would be something compelling such as a free book download that would entice them to subscribe right now. I'd recommend also using a popover form to ensure your visitors see the offer.
