Founder, UXHack.co | Product & Growth Consultant | Over 8 years of experience in digital domain | Ex-Infosys & Verizon
I have been fortunate to be a founding member of Infosys Social CRM team way back in 2010. Thereafter, also had launched a Social Customer Service software for a VC backed startup.
Having worked with fortune 500 clients, can help assess your social crm maturity along with defining the right processes for you.
I have over eight years of experience out of which almost five have been into incubating and scaling product startups. My core strength has been to innovate and convert the idea into a functional product and keep on scaling it up. So can help with best practices around MVP - the tools. And second how to grow beyond MVP and in what manner.
1. These days, I have seen lot of conversion happening from Facebook groups. Try targeting that. I am sure there would be few highly engaging groups which have your target audience.
It was also worked in for me which is B2B.
2. Though I understand that you are selling through online but I am sure, there must be few fairs happening in your area where you may find plenty of target audience. Explore that as well.
I myself run a startup and recently started tying up with big co-working companies and online educational providers in India.
So yes, I don't think you should feel anyway less or intimidated by the brands you try to reach out. Based on the patterns I had observed in my conversions -
a. Email to right person is the best way or second best use of LinkedIn inmail
b. Use of introductions
And the most important - you should be able to really articulate well on how they benefit with your partnership.