My professional experience and subject matter expertise, is as a result of actually developing, leading, executing and reporting on results of numerous B2B and B2C campaigns; utilizing a range of varied communications strategies and tactics; including, Social media, online marketing, traditional press and media awareness campaigns; as well as, documenting and aggregating, a series of tried and tested best practices in strategic communications campaigns for clients.
Some of my specific work accomplishments include:
• Crisis/Reputation management communications
• Thought leadership writing
• Public speaking
• Copy writing
• Social media campaign training
• Developing several corporate brand building and consumer development campaigns
• Project management for the introduction of new products and services
• On the job marketing and PR communications staff training and leadership development for employees.
• Leading the transformation of a traditional PR firm (Porter Novelli in Nigeria) to becoming a forward thinking ‘digital’ communications firm in West Africa.