25+ years creating/licensing/manufacturing/marketing simple consumer-oriented products. Passionate about garage start-ups, rough prototypes. Good background in patents, trademarks.
True garage start-up (real garage) led to successful product development business based on licensing and royalty/equity deals. Some big and modest successes (hand tools, office products and misc) and a healthy number of failures (Internet platforms for radio and real estate, clothing brand, perfume brand, surf/skimboards and misc).
To sell any idea you need three things:
1. Presentation of a market worthy problem that needs solving.
2. Explanation of how your app idea solves the identified problem better than alternatives.
3. Proof that your proposed solution will work.
An animation can be used for points 1 & 2. A working prototype and/or professional credibility is required for point 3.