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Mick Gibson

Melbourne Area, Australia

I help plan, action and measure your digital sales success. With smart retargeting and acquisition tactics that get you more customers and sales.

Tools of my trade include: Google AdWords, Facebook Ads, Google Analytics, Conversion Rate Optimisation ... and listening well. All wrapped up in a big-picture yet fast-tracked approach.

Let's chat.

$2.50/min

Mick donates to charity: water ($0.00)

1 Call

9 Reviews

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Avg. call

Digital Marketing Email Marketing Online Marketing Search Engine Marketing Google AdWords Web Analytics Google Analytics Retargeting PPC Remarketing

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Google AdWords

Google Adwords is a powerful tool. And that’s the key here – like any powertool, you really should read the manual first. Repeat after me: Google. Adwords. Is. Not. A. Silver. Bullet. You cannot just throw money into it and wait for the phone to ring. You need to understand how to get the best out of it. And that’s where I can help.

I’ve been dealing with Adwords for seven years now. I’ve seen and done it all (including early mistakes!), and as the web gets more crowded, it’s more important than ever to know how to elbow your way to the front of the stage.

http://www.mickg.com.au/google-adwords-services/

Retargeting

I've been using retargeting/ remarketing for over 4 years now, and have been a featured contributor on Perry Marshall on the topic. I have also written and developed www.HiddenAudience.com, a retargeting kit chock full of insights and tactic on how to get the best out of retargeting. Bottom-line, I love retargeting, and helping businesses use it in smart non-creepy ways :)

http://www.hiddenaudience.com

Answers 1
Reviews 9

Answers

Mick Gibson answered

What are the best services to use for retargeting, and how should you set it up regarding tagging users / frequency?

I recommend to all my clients that they use a combination of Google AdWords remarking, and Facebook Exchange retargeting (FBX). Google AdWords remarketing lists can be built seamlessly using your site's Google Analytics tag (as long as you've linked AdWords and Analytics accounts, and updated the analytics code ... https://support.google.com/analytics/answer/2611268?hl=en)

For FBX, PerfectAudience or AdRoll are both great options. I tend to use AdRoll more, as it offers some great other retargeting options too (via their extensive non-FB network of sites).

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Mick

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Reviews

Mick Gibson is a great asset for a company, he is dynamic, intelligent and creative.
Often people ask me why someone from New Zealand...doesn't matter how far someone is when he is good!
Mick is professional and always on time and with an excellent sense of humor.
-Francesco Rulli

Francesco Rulli Source: LinkedIn

I need people around me that bring expertise, get the job done and are aware of the implications of their actions. Mick is a strategic thinker, a creative problem solver and tenacious in the way he goes about a task until he has found an acceptable solution. He is an expert in the web field but doesn't talk techie. He is my marketing arm, IT department and information strategist rolled into one.

Phil Baldey Source: LinkedIn

Mick is that rare combination of of intelligent, creative, a doer, talented and a joy to be around. During our time working together, Mick was always there with new ideas and skillfully managing the day to day, while always looking towards the next project. Given the opportunity, I would welcome working with Mick again, and could not recommend him more highly.

Juanita Nessinger - Reynolds Source: LinkedIn

Mick has an enormous wealth of knowledge and is always proactive in his thinking. Mick is a retargeting expert and has some very insightful ideas for digital marketing campaigns, among other things and he brings an enthusiasm to every challenge.

Kristen Holden Source: LinkedIn

Mick Gibson is a consultant of the highest calibre, he is a great listener and is passionate about the projects he gets involved in. I have been fortunate enough to work with Mick on several occassions now and his knowledge and experience of online marketing techniques and technologies is extremely valuable to me and my customers."

Daniel Larsen Source: LinkedIn

Mick has provided independent advice on our use of Google Adwords, Analytics and online marketing tools. I would go back to him again in the future.

Jaysen Magan Source: LinkedIn

I'm rather torn to provide a recommendation for Mick, I really don't want to have to share his expertise! But the reality is Mick is very personable; drives hard for results, has a huge depth of experience to draw from (which helps even more with his results). With the ability to view the macro but zoom in on the micro, he's a real asset to customers privileged enough to work with him.

Ben Young Source: LinkedIn

a straight shooter that challenges you to be better and think. Focused on achieving great results even if that means hanging in there and being patient

Campbell Bevan (www.AmazingAccom.com) Source: LinkedIn

Being a Google Adwords Professional myself, I thought I knew what it takes to develop super-effective Google Adwords campaigns, but then I met Mick. I realised I still have a lot to learn! His skills put him in the top 1% of Google Adwords Professionals in New Zealand. If you want to drive prospects to your website and turn those prospects into customers, choose Mick. He knows his stuff inside out.

Sheldon Nesdale Source: LinkedIn

Member since March 2013