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Clarity

Michelle Looney

Boston

Senior global marketing professional with a unique blend of marketing, brand journalism and new media know-how. Over a decade and a half of experience bringing ideas to market using research-backed insights to drive product vision, content strategy, marketing programs and mobile communications. An entrepreneur who has launched products, built brands from scratch and shaped numerous businesses into customer-centric, profitable brands.

$3.33/min

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Digital Marketing Social Media Marketing SEO Marketing Communications Event planning Marketing Strategy Content Marketing Product Marketing Content Strategy Integrated Marketing

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Marketing and Content Strategy

Make content part of your marketing process. Use content marketing to attract and retain customers by creating and curating relevant content, and sharing it on brand channels.

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Reviews 10

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Michelle is a go-getter and likes to think out of the box. She has great energy and is always on the look-out for better ways to promote the company. A great asset to any team.

Eric Cohen Source: LinkedIn

I had the pleasure of working with Michelle on a couple of different projects while at Continuum. Her expertise in web marketing and SEO is outstanding. This was evident in the many preseantations should would give to the entire company during staff meetings, and through her consistent communication with the company. She was always interested in taking on new challenges and participating in company-wide projects interacting with colleagues from all areas of the company. A REAL team player with a smile always on her face, Michelle was a delight to work with.

Carrie-anne Nash Source: LinkedIn

I thoroughly enjoyed my time working with Michelle at Sermo. She is hardworking, smart, charismatic, with a pleasant disposition. Michelle receives my high recommendation for the above, and more.

Amit Sachdeva Source: LinkedIn

Michelle uses creativity and marketing best practices together in a seamless way to interact and engage with prospects and customers. She has a great ability to take internal product jargon and decipher it in a way that gets the attention of the open market. She is a pleasure to work with.

Debbie Bain Source: LinkedIn

Michelle leverages her rich experience in social media and marketing every day at LogMeIn. In addition to helping effectively deliver our brand and messaging to the market, Michelle helps LogMeIn stay in tune, in real time, with how our prospects and customers are responding. Michelle is dedicated, professional, committed to continuous improvement and, importantly, quite fun to work with!

David Bunting Source: LinkedIn

I have had the opportunity to work directly with Michelle on some internal initiatves and as well as hand in hand on our Wellness Committee. Michelle is creative and a valued employee at LogMeIn. She consistantly brings fresh ideas to the table and is always thinking "outside the box."

Kelly Lynn Reardon Source: LinkedIn

Michelle is entrepreneurial, SM savvy, and a spark for growth.

Ed Milano Source: LinkedIn

Michelle is every manager's dream. She's enthusiastic, highly intelligent, personable, deeply intuitive and best of all, teachable. I've overseen more than 300 interns since Michelle and she continues to be the bar to which each is measured against. Short story on Michelle is, she's mature beyond her years, smarter than you think, and an inspiration to be around.

David Peters Source: LinkedIn

Michelle has a keen branding sense. She intuitively understands the essence of what makes a brand or product valuable and how to package it for maximum impact. Whether working in a product marketing, product management or design function, she isolates the value proposition that matters most and builds the whole customer experience around it.

Gina Ashe Source: LinkedIn

I have had the benefit of working with Michelle to bring several products to market. Michelle has a quick mind that synthesizes data easily -- often reorienting people to simple solutions. She has a uniquely analytical mind that is also capable of being creative -- a rare combination.

Melissa Burke Source: LinkedIn

Member since July 2014