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Clarity

Michael Pires

New York

Former SaaS Founder, 3x CEO and seasoned entrepreneur with a successful track record across various operating environments from bootstrapped start-ups to Fortune 500. Multiple successful exits over more than 20 years of leading/building organizations and diverse, cross-functional, teams of varied sizes in both the software-as-a-service (SaaS) and the software-enabled services verticals with extensive expertise in the human capital management/HR Tech industry.

$8.33/min

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Product Management Product Strategy Strategic Planning Business Strategy Business Coaching SaaS - Enterprise & SMB B2B Mergers & Acquisitions Business Growth Strategies Commercialization Sales Growth

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SaaS Sales Growth Acceleration and Optimization

Extensive background developing go-to-market (GTM) strategies, establishing and developing commercial teams and requisite sales motions, developing and executing large scale strategic partnerships and channel expansion

SaaS Product Strategy and Platform Monetization

Extensive background in building, enhancing and monetizing SaaS platforms and business models.

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Michael Pires answered

Hi how to price my digital marketing agency services?

I have developed and restructured pricing models across multiple organizations over the years and one thing has always been true, when it comes to pricing one size does not fit all. There are many models that can be deployed based on a variety of factors including; the scope of the services being provided, duration, resource requirements, business impact etc.. At a minimum, I suggest you start with capturing the scope of services, and clarifying the duration of the project (i.e. is this a 1-month commitment or a 12+ month commitment etc..) also if I understood the question this will require (2) resources? Will need the daily, weekly, and monthly costs (loaded) for those resources? Will they be fully dedicated to this client/project? If yes, is this for the duration/all phases or only certain aspects/phases of the project? Once you have this information you can assess the investment your firm will be making in delivering the work and from there be in a better position to value that in terms of retainers and fee structures.

If you would like help please feel free to schedule a call and I will help you flesh this out and create a pricing model that you can apply for not only this client but your future clients as well.

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Digital Marketing Strategy

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Member since April 2023