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Michael Drummonds

CEO and Social Media Director with 1 billion+ views. Former Short Form Video AD for YouTube, Lead Viral Video Producer and Brand Content Manager at BuzzFeed, and Producer for NBC. Expert at creating mega-viral content, originating global trends, and leveraging social media platforms.

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Digital Marketing Social Media Social Media Marketing Brand Strategy Social Media Strategy Virality Video Marketing Content Development Viral Video Branding & Identity

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How to Get Millions of Views, Hundreds of Thousands of Followers, Brand Deals...

- Former Associate Director of short-form video for YouTube's Instagram account (30 million+ followers) and YouTube's Shorts channel (36 million followers).
- Former Lead video producer and brand account manager for BuzzFeed Networks (1 billion+ views and 1 billion+ minutes watched).
- Having worked directly with TikTok, Instagram, Meta, Snapchat, and YouTube, I have insider insights into how to leverage the platforms to build the largest communities and create the most viral content.
- My original video content has amassed well over a billion views, earned millions in passive ad revenue, garnered millions of followers, and help build some of the largest brands and social trends on the internet today (like the These Are All Cakes trend which became a hit show on Netflix).
- I've kickstarted the careers of some of TikToks biggest influencers, helping them grow from 50k followers to 5 million+.

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Michael Drummonds answered

What is the best strategy for growing a email list for my music fanbase and growing my fanbase in general?

First off, I applaud you for the time and effort you are putting into your music career! Congrats! As an artist, you definitely want to set yourself up, so your time can be focused on your creativity and not too much business stuff. Having said that, you don't need to spend a ton of money on paid media these days. There are more efficient ways to invest your time and resources, and the ultimate goal is to make your media strategy self-funding through passive revenue and brand deals. This is easily done by leveraging social media platforms and leaning into viral video principles. When I was at BuzzFeed and YouTube we helped artists build their platforms into self-sustaining marketing streams. It's all about knowing the algorithms, your audience, and building community through repeatable frames and clear targets. You want your audience to form a community around you and support and grow with you. I'd lean more into short-form video across social channels with really clear and focused strategy. Stay consistent, and go live on the platforms with your music to boost yourself in the algorithms. There's lots of backend tricks to boost visibility. Let me know if you're interested in chatting more about this. Either way, keep creating and sharing yourself with your specific audience! You'll get there.

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Member since April 2023