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How to Get Millions of Views, Hundreds of Thousands of Followers, Brand Deals...
Created 2 years ago in Sales & Marketing / Social Media Marketing

- Former Associate Director of short-form video for YouTube's Instagram account (30 million+ followers) and YouTube's Shorts channel (36 million followers).
- Former Lead video producer and brand account manager for BuzzFeed Networks (1 billion+ views and 1 billion+ minutes watched).
- Having worked directly with TikTok, Instagram, Meta, Snapchat, and YouTube, I have insider insights into how to leverage the platforms to build the largest communities and create the most viral content.
- My original video content has amassed well over a billion views, earned millions in passive ad revenue, garnered millions of followers, and help build some of the largest brands and social trends on the internet today (like the These Are All Cakes trend which became a hit show on Netflix).
- I've kickstarted the careers of some of TikToks biggest influencers, helping them grow from 50k followers to 5 million+.
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Michael Drummonds
CEO and Social Media Director with 1 billion+ views. Former Short Form Video AD for YouTube, Lead Viral Video Producer and Brand Content Manager at BuzzFeed, and Producer for NBC. Expert at creating mega-viral content, originating global trends, and leveraging social media platforms.
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