Growth & GTM Consultant | 8+ yrs across fintech, payments & B2B in APAC & Middle East. $12M revenue scaled, 7,000+ leads at 3.5× target, ~3× card spend via partnerships. Ex-Mastercard, HDFC Bank, Vodafone.
I've built and scaled demand generation engines that deliver thousands of qualified leads at multiples of target. At Vodafone Business, I designed targeted paid media campaigns for CPaaS and enterprise solutions that generated 7,000+ qualified leads at 3.5× the original campaign target. I also launched a national B2B campaign that delivered 6,000+ leads and $30K in direct bookings. I can advise on paid media strategy, audience segmentation by industry vertical, lead qualification frameworks, improving marketing-to-sales handoffs, and optimising cost per qualified lead. Whether you're building demand gen from scratch or trying to improve an underperforming funnel, I can help you identify the highest-impact levers.
I help fintech, payments, and B2B technology companies define and execute go-to-market strategies that drive measurable revenue growth. I've scaled a digital lending platform to $12M monthly revenue within 8 months (HDFC Bank), owned a $4M regional marketing budget across APAC and the Middle East (Mastercard), and driven ~3× card spend through merchant partnership campaigns. I can help you with GTM planning for new products, market entry strategy, channel prioritisation, growth diagnostics, and aligning your marketing, product, and sales teams around commercial outcomes. If you're launching a fintech product, entering a new APAC market, or trying to figure out why your growth has stalled, I can help you diagnose the problem and build a plan.
At Mastercard, I designed and executed merchant partnership campaigns for a bank's card portfolio in the Middle East — structuring seasonal promotions with 12 brand partners and driving ~3× incremental card spend during campaign periods. I also led multi-market music and lifestyle sponsorship activations with Live Nation across 5 Southeast Asian markets, delivering 50+ live shows in Year 1. I can advise on partnership strategy, identifying and structuring brand collaborations, co-marketing campaign design, merchant acquisition, and building ecosystem-level growth programs that drive measurable commercial outcomes. If you're looking to grow through partnerships rather than just paid media, I can help you build the playbook.
I've managed multi-million-dollar digital acquisition budgets across paid search, social, and display for fintech and banking products. At HDFC Bank, I ran multi-product digital acquisition with a $150K monthly budget generating $25M in average monthly disbursals, and delivered 25% month-on-month conversion growth through structured A/B testing and funnel optimisation. At Mastercard, I owned a $4M regional budget across paid media and partnership channels. I can advise on paid media strategy, budget allocation, audience targeting, conversion rate optimisation, A/B testing frameworks, and scaling digital acquisition for financial products. If you're spending money on ads but not seeing the conversion or ROI you expect, I can help you diagnose why.
I built a structured customer advocacy program at Vodafone Business that generated 100+ customer stories and 40+ published testimonials — assets that strengthened brand credibility, supported sales conversations, and improved engagement across enterprise marketing campaigns. I can advise on designing advocacy programs, identifying and activating customer champions, building a testimonial and case study pipeline, integrating customer proof points into your marketing and sales enablement, and using customer stories to drive inbound growth. If you need to build trust and credibility in a competitive B2B market, customer advocacy is one of the highest-ROI investments you can make and I can help you set it up.
