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Clarity

Matt Sims

Vancouver

I'm a 0-60 guy. I've built and launched many products, projects, startups from the ground up, and I understand the foundational things you'll need in place to launch successfully.

Without the right foundations in place, no runway will be long enough for your startup to succeed. Get them covered, and you'll be surprised how fast you can get there.

$2.50/min

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9 Reviews

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Online Marketing Strategy Marketing Strategy Operations Management Corporate Branding Corporate Communications Listening Relationship Development

Answers 2
Reviews 9

Answers

Matt Sims answered

Should I find a new brand name?

Some great answers here already, and in general I agree with the strategy of focusing on just one domain where possible.

So, if you agree too, the next question is how do you come up with a new name/brand/domain to capture it all?

I've done several branding/naming projects, and my recommendation is the following:

1. Nail your positioning. This means, in very few words, how are you positioned with your target customer, and against your competition? It's not easy to simplify this down to a couple sentences, but it is imperative.
2. Find a name that speaks to, and supports the position you are taking. There must be a strong tie between the position and the name, otherwise creating messages (marketing) will be very difficult.
3. Find a domain to call home. The beauty of a highly distinctive position and related name is that finding an available domain becomes MUCH easier.

Let me know if you'd like to talk more about the positioning, this is the hardest part and good to get help on!

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Branding

Company Naming

Small Business

Matt Sims answered

I am building a marketplace and am in the pre-launch phase - should I focus on signing up buyers, sellers or both before we launch in 2 months?

I'm a positioning and messaging expert, working now and previously for several software companies in CMO type roles.

Ideally you'll want to focus on your propositions to both sellers and buyers independently. You concept is dependant on providing the mechanism for bringing these markets together, so a failure on just one side means a failure for the system as a whole.

Focus early on what works and what doesn't for each group, and what's broken in the relationship options they have today.

Nail your positioning and messaging to each specific side of the relationship, then create test campaigns and landing pages for each.

I wouldn't try wrap it up in one landing page just yet, make sure you understand what's working for both the buyers and the sellers independently first.

Good luck, drop me a line if you'd like to speak further on it!

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Launching Start-ups

Product launch

Online Marketing

Reviews

Matt is a great guy. Positive, funny and always engaging with new ideas and enthusiasm. I'd enjoy working with him again.

Jeff Churchill Source: LinkedIn

Matt is a talented professional who took the time to understand his client’s needs and deliver his best to them. He is very creative.

Matt demonstrates excellent attention to detail and is someone you can count on. He consistently delivers on-time and with a focus on quality. He was a reliable and enthusiastic member of our team supporting both Vancouver based and national customers. He was a pleasure to work with and a valued member of our team. I would enjoy the opportunity to work with Matt again.

Annette Heatherington Source: LinkedIn

I worked with Matt while he was a Business Development Manager at Lucent Technologies. The best words at the time to describe Matt were creative, energetic and professional. Matt was a critical member of our team.

Jeff von Ende Source: LinkedIn

I had the pleasure of teaming with Matt during the CLEC boom of the late 90's. Matt was creative, focused and very good to work with - a very productive colleague who put the mission of the team first. He is an emotionally intelligent leader who can sift through technical jargon to find common business ground - and a path to move the business forward. Matt is adaptable and willing to learn - I enjoyed working with Matt and would welcome the opportunity to do so again.

Trudy Dewitte Source: LinkedIn

I had the pleasure of working with Matt directly and indirectly for 2 years during my tenure at Bell. Matt exemplified professionalism in his role as a Major Account Manager and was highly effective in his job. I would strongly recommend Matt for any organization that is looking for a high performance relationship sales person.

David O'Reilly Source: LinkedIn

I highly recommend Matt and Nicole. Their work is very very good. I was lucky to find them.

Lawrence Cyna CA,CPA Source: LinkedIn

Matt has the rare ability to take big things and make them small. I was amazed that after a few sessions Matt was able to describe what I do with so few words. As an artist having a sound plan and succinct descriptors is extremely valuable when approaching galleries and potential funders. I will use and recommend Matt's services to other artists and businesses without hesitation.

Jeff Molloy Source: LinkedIn

Matt teased things out about my new business I never thought possible. If my business was a plane, I'd let Matt fly it.

Jordan Harbour Source: LinkedIn

Matt was truly amazing at implementing a streamlined and improved working computer system for my business. He helped me to understand the "foreign" stuff and ensured that all was in order. His customer service approach is stellar and his work ethic immaculate. I would recommend Matt any day, and do!

Véronique da Silva Source: LinkedIn

Member since November 2013