Snr. Marketing Director @ HubSpot ($HUBS) & co-founder of Traffic Think Tank.
Moz.com is a great resource for any knowledge level. They offer advice spanning from strategic level through to in-depth technical tutorials.
That really depends on the website that you're trying to build. More often than not, I'd recommend a well supported CMS - WordPress, Joomla, Drupal, etc. but agin, it really depends on the type of site you're building.
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long.
The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras.
Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.
I had a great chat with Matthew, he's full of ideas and very willing to help your site succeed!
Matthew really helped our agency find new opportunities for promoting our content. There is no question that he is the go-to source for anyone (including SEO experts) who need help with content promotion and social media strategy.
Matthew is a highly motivated and intelligent professional who has offered exceptional help throughout the time I have worked with him.
He has been instrumental in the help he has provided to me by offering specialist advice in SEO, Social Media and the broader aspects of Inbound Marketing. With some of the issues I have experienced, Matthew has been the one to quickly identify the underlying problems which have resulted in the problem being solved quickly.
His knowledge is clear to the wider industry with how he is quickly becoming one of the go-to experts in digital marketing.
Matthew is a pleasure to work with. He takes time to understand what we as a Company are, and what we wish to acheive, and taking this into account comes up with recommendations which will enable us to achieve our goals from a client perspective but also from an SEO perspective.
Since working with Matthew and the team we have definitely seen the benefit of quality traffic to our site which have lead to us helping more clients. Matthew ensures that we keep in touch and constantly monitor our position and make changes as we evolve.
Also Matthew has shared a wealth of information with us enabling us to make the right decisions which ultimately increases the number of clients we are able to help.
I look forward to continue to work with Mathew to help us to grow our business and I would not hesitate to recommend any professional organisation to work with Matthew at Wow Interntet to benefit from the services he and the team provide.
Matthew really knows how to get the results you are looking for from your website, he pays a great deal of attention when your explaining your requirements and he will through in additional ideas into the mix. He is very trust worthy and a genuine fella...I would reccomend you contact him if you wish to obtain better results from your current site.
It’s been very enjoyable working with Matt on numerous pro display and broadcast communications projects and events during his industrial placement year at Panasonic. Matt is technically astute, highly responsive and always customer focussed.