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Mark Abramson Mass customization, make-on-demand & digital print

San Francisco Bay Area

Digital printing expert for high-volume, make-on-demand and mass customized short-run products. Special focus on web-to-print software, lean manufacturing and supply chain automation.

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  • Reviews 4
  • Answers 1

Mark is extremely, extremely knowledgeable and was very generous with his time. I'll definitely be back in touch -- thank you for a lot of great information!

Source: Clarity Rachel Rofé Mar 22, 2019

Very knowledgeable ...and great advice! Will def call again.

Source: Clarity Robert Armstrong Jan 13, 2016

Mark is quite intelligent and knowledgeable in his field. Great advice, well worth the price.

Source: Clarity Aaron Opfell Mar 21, 2015

It was a great introductory call and I am confident that Mark will help me over the weeks as I troubleshoot this growing aspect of my business. I look forward to the next one!

Source: Clarity Daniel Demsky Jan 26, 2015
Mark Abramson, Mass customization, make-on-demand & digital print answered:

There are many different approaches depending on your current infrastructure, types of products and levels of customization. The web interface is only the tip of the iceberg, as you'll need to control your production workflow, fulfillment and supply chain (especially if you are doing anything more than a "hobby" volume).

I've worked with a number of companies who have attempted to build their own solution and, unless you do not find a very compelling reason to, I would recommend not doing that :-)

Disclaimer: we have our own web-to-print solution and production management system that I can tell you about, but I know the market quite well and would be happy to learn about your specific infrastructure, type of print products and production capabilities to point you in the right direction. For instance, there are plugins for e-commerce platforms that are simple, cheap and could get you to market quickly. Or you can hire an agency to make sure all of your brand objectives are represented by your print platform. Or any number of choices in between. Feel free to schedule a call to discuss. Happy to help.

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