Digital printing expert for high-volume one-off/short-run products, apparel and textiles. Special focus on lean manufacturing and supply chain.
Inventor and co-founder of mass-customization manufacturing and software company in the San Francisco Bay Area.
Define your customer & articulate their problem. Mark is a winner of Lean Startup Machine, San Francisco. Now he is a mentor and educator on Lean Startup methods.
Founder of one-off/short-run custom product manufacturer. You'll learn how to profit from producing one-off and short-run digitally printed products.
There are many different approaches depending on your current infrastructure, types of products and levels of customization. The web interface is only the tip of the iceberg, as you'll need to control your production workflow, fulfillment and supply chain (especially if you are doing anything more than a "hobby" volume).
I've worked with a number of companies who have attempted to build their own solution and, unless you do not find a very compelling reason to, I would recommend not doing that :-)
Disclaimer: we have our own web-to-print solution and production management system that I can tell you about, but I know the market quite well and would be happy to learn about your specific infrastructure, type of print products and production capabilities to point you in the right direction. For instance, there are plugins for e-commerce platforms that are simple, cheap and could get you to market quickly. Or you can hire an agency to make sure all of your brand objectives are represented by your print platform. Or any number of choices in between. Feel free to schedule a call to discuss. Happy to help.
Very knowledgeable ...and great advice! Will def call again.
Mark is quite intelligent and knowledgeable in his field. Great advice, well worth the price.
It was a great introductory call and I am confident that Mark will help me over the weeks as I troubleshoot this growing aspect of my business. I look forward to the next one!