• Implemented closed loop reporting—mapping the buyer journey to sales for a Midwest Manufacturer.
• Provided search engine optimization recommendations that increased web traffic 210% and overall sales MOM for an East Coast B2B SaaS start-up.
• Built local home insulation company’s strategic marketing plan for branding, website, advertising, content and social media presence.
• Provide 1-on-1 career, industry, mindset coaching and training.
• Administering technical workshops, offering technical interview preparation,
and strategic career path planning.
• Maintained 4.99/5 average rating based on 95 reviews from a total of 231 total
sessions.
• Retention rate of 38% from first kick-off call compared to average mentor rate of 21% retention rate.
• Interfaced with client management and sales to develop case studies and sales enablement content for objection handling.
• Developed content marketing strategy to increase web traffic 150%.
• Increased customer acquisition by 175% working with contractor to develop
digital advertising campaigns.
• Interfaced with clients, strategic leads, and supporting account team to deliver for clients across a wide array of industries, using a data driven approach via web analytics for monitoring and reporting of online marketing campaigns.
• Successfully retained 92% of clients by providing excellent customer service & client strategy.
• Identified customer needs and offered them the right services to increase sales on average 15% by upselling on additional services.
● Reported monthly to executive board on 2.5M digital & brand marketing spend driving customer acquisition/retention through SEO, SEM, PPC, web, email, social, video & influencer management.
● Led and managed 6 direct reports focused on efficiencies, production & individual growth.
● Oversaw day to day influencer engagement with 12 partners in order to ensure partners are well
cared for.
● Increased organic web traffic by 125% with strategic quarterly content calendar.
● Increased web lead conversion rates from 2.6% to 6.9% utilizing Google Optimize.
● Initiated closed loop reporting to gain Google Ad efficiencies focused on generating sales and more
qualified leads.
● Oversaw the implementation of Mailchimp A/B testing, dynamic content, tags and segmentation,
behavioral targeting, predicted demographics to more strategically remarket to past customers,
creating LTV.
● Led and managed all cross collaboration with sales department related to user case studies and sales
enablement content creation.
● Provided strategic direction and managed all digital marketing efforts.
● Directly managed 1M of advertising spend and reported on overall marketing budget of 2M.
● Restructured department and rebuilt the marketing team with 5 new direct reports.
● Suggested and managed transition from a fully custom coded website to an agile CMS, Wordpress
increasing department efficiency.
● Tracked trade show inefficiencies and cancelled 3 trade shows due to low sales volume.
● Took a portfolio of 13 Team ABI trusted partners and industry leaders to 11 and created a templated
strategy for interaction and tracking partner value.
● Reduced ad costs by eliminating under-performing campaigns, suppressing unnecessary ad spend,
and reducing annual cost per conversion by $17/lead.
● Saved $150,000 while optimized marketing spend to drive conversions.
● Developed Instagram account and implemented hot jar tracking for ABI website.
● Introduced MailChimp into our toolkit to focus on Send Time Optimization which increased our
conversion rate by 3.9%.
