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Clarity

Lilian Raji

Miami | New York

For over two decades, I've transformed struggling brands into market leaders through strategic communications that drive real business results. As President of The Lilian Raji Agency and Forbes contributor, I've secured $100M+ in client funding, landed coverage in The New York Times, Wall Street Journal, and Bloomberg, and orchestrated campaigns that generated millions in new revenue.

My expertise spans luxury brand positioning, media relations, digital marketing strategy, and customer acquisition for companies serving discerning clients who value premium products. I've guided brands from emerging startups to global enterprises, including helping transition Govberg Jewelers into WatchBox (securing $100M investment) and placing Quebecois jewelry in "Hunger Games: Catching Fire."

Whether you need a Fractional CMO to unify your marketing strategy, media relations to build authority in your industry, or customer acquisition strategies for high-value clients, I deliver hands-on execution with measurable outcomes. My approach combines luxury market insights with data-driven strategies that convert visibility into profitable growth.

Specialties: Fractional CMO services, luxury brand marketing, media relations, customer acquisition strategy, digital marketing, brand positioning, and crisis communications.

$2.50/min

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Luxury Brand Marketing

I position premium brands to attract high-value customers who don't mind paying more for quality. My expertise includes developing messaging that resonates with affluent consumers, creating exclusivity strategies, and building brand heritage narratives. I've helped luxury watch, jewelry, and lifestyle brands achieve global recognition and command premium pricing in competitive markets.

International Market Entry

I guide international brands entering the U.S. market and help American companies expand globally. Through partnerships with trade commissions and deep cultural understanding, I develop market entry strategies that avoid costly mistakes. I adapt messaging for local markets, identify strategic partnerships, and create go-to-market plans that accelerate international growth.

Digital Marketing & Content Strategy

I create digital marketing strategies that build authentic connections with target audiences. My approach combines SEO-optimized content, strategic social media positioning, and data-driven campaigns that convert visibility into sales. I help brands tell compelling stories across digital channels while maintaining consistency and measuring meaningful engagement metrics.

Public Relations & Media Strategy

I secure high-impact media coverage that builds credibility and drives business growth. My media relationships span top-tier publications including The New York Times, Wall Street Journal, and Bloomberg. I develop strategic PR campaigns, train executives for media interactions, and create thought leadership positioning that establishes industry authority and generates qualified leads.

Fractional CMO & Marketing Strategy

I help companies develop comprehensive marketing strategies that drive measurable growth. With 20+ years leading marketing initiatives for luxury brands, I provide senior-level strategic guidance without the full-time executive cost. I specialize in aligning marketing efforts with business objectives, optimizing customer acquisition costs, and building scalable marketing systems that generate consistent ROI.

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Member since July 2019