Experienced Product Manager at 2 eCommerce startups with a slant towards optimization and growth. Advises on nailing and communicating your value proposition (digitally), user experience, A/B testing, and conversion rate optimization.
Replatforming your ecommerce store is no small feat, but the revenue results can be night and day. From choosing a development partner to information architecture, I can help you scope out milestones and timeline to make your migration smooth.
Figuring out what to say and how to say it—do you have both pieces of the equation? Just one?
The pinnacle of marketing is aligning messaging with the medium and the customer you want. It happens in ads, on site, in email, customer service, and social media. How can you manage communications across all channels? How do you know what’s working? In my experience, copy that sells leverages brand and what you stand for as a company. Actionable tactics that you can try day 1 to see what moves the needle.
Customer service costs getting out of hand as you scale? Process weighing down your ability to stay nimble?
Overall, I reduced our Customer Service costs by 50% and increased our Net Promoter Score and customer satisfaction ratings by using a system, rooted in data. Learn operations and analytics best practices for Zendesk, Desk and HelpScout tailored to your business to rein in your spend without sacrificing the customer experience.
Have you ever heard the phrase, "Let's test it."?
A/B testing is everywhere these days. Are you charged with leading the A/B testing program at your company? Or want to initiate one yourself? After running the A/B testing program for two companies, let’s talk platform options, selling it internally, test ideas, and the resources you’ll need to get a program off the ground.
Feel like a workflow could be faster or should involve less steps? I can work with you to outline the workflow and help build it in Airtable or other tools to remove friction and increase your efficiency.
Being able to learn from Lauren's experience was pretty great. She was also able to provide actionable advice on the problem I was trying to tackle.
Got on a call with Lauren to understand more about the eCommerce platform landscape and she gave a great understanding of the ground realities of Shopify, Magento and Woocommerce.
Lauren was very enthusiastic and had a wealth of knowledge on taking my business to the next level. She quickly and effectively understood my challenges and gave me exactly what I needed: actionable advice and tactics to implement.